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Research reports

Qualitative research on Holsten

Holsten currently market three products in the UK. These beers have never been supported by advertising in theUK. There is a possibility that the brand(s) may be advertisedin the near future. Research is now needed to help in thepreparation of the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1976

Research reports

Research on picture cards

Brooke Bond has been operating picture cards in their Tea since1954, and it la hypothesized that these cards could have animportant if the subtle effect on loyalties to the brand. Researchis required to teat out the hypothesis and generally to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 6, 1976

Research reports

Qualitative research on Grovewood Kitchen Units TV commercials

Cogent Elliott has devised two television commercials on the theme 'Tramps' for a nationalcampaign for Grovewood Impact - a self-assembly range ofkitchen units.The objectives of the campaign are to communicate GrovewoodImpact as a range of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 1, 1976

Research reports

Qualitative hall test on a new commercial for the Parker Lady Ball pen

C.D.P. produced a commercial for Christmas 1975 whichfeatures the Parker Lady ball pen. The objectives ofthe advertisement were: 1. To reinforce Parker as a maker offine writing instruments;2. To state that Parker makes highpriced (around £10)...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 2, 1975

Research reports

Qualitative research on a third Hai Karate fragrance advertising

It is intended to launch a third Hai Karate fragrance nextyear as a tactical measure to recreate and reinforceinterest in the brand. It is known that people 'go through'Hai Karate as a gift and a new fragrance may be a way ofencouraging them to 'look...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1975

Research reports

Night nurse advertising research

A new 30-second commercial ('Reassurance') has beenproduced for Night-Nurse which was intended to give theproduct a competitive edge over Vick's Medinite anddifferentiate it from Medinite, both products being similarnight-time cold...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1975

Research reports

Babettes

A 30- second commercial has been developed for Babettes. The research was required to test the commercial against theadvertising objectives which were: 1. To maintain and strengthen loyalty to Babettes;2. To attract users of other brands to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1975

Research reports

Qualitative research into creative developments for Mcvitie's fruit shortcake

Masius, Wynne-Williams and D'Arcy MacManus are in theprocess of developing a new advertising campaign for 'McVitie's fruit Shortcake' which capitalizes on thedrift away from chocolate and luxury biscuits, towardscheaper 'plain' biscuits and towards...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 21, 1975

Research reports

Sauce mixes

Colman Foods introduced its SauceMixes (also in laminated packs) about 3 years ago and by heavy advertising have about a quarter of the market, butKnorr appears now, by advertising and promotions to befighting back. Colman Foods are now...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1975