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Qualitative research on Holsten

Date of publication: March 1, 1976

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

Abstract:

Holsten currently market three products in the UK. These beers have never been supported by advertising in the UK. There is a possibility that the brand(s) may be advertised in the near future. Research is now needed to help in the preparation of the creative strategy, by finding out about existing consumer attitudes to products. 

CRAM/Peter Cooper Archive

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Citation

, C. (1976a, March 01). Qualitative research on Holsten. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/a-qualitative-research-perspective-on-international-marketing-research