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Research on picture cards

Date of publication: February 6, 1976

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

Abstract:

Brooke Bond has been operating picture cards in their Tea since 1954, and it la hypothesized that these cards could have an important if the subtle effect on loyalties to the brand. Research is required to teat out the hypothesis and generally to explore attitudes to collection schemas with a possible view to aiding Typhoo'a development of them. 

CRAM/Peter Cooper Archive

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Patterson, R. (1997a, June 15). Loyalty cards. ANA - ESOMAR. Retrieved June 23, 2025, from


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Catalogue: CRAM/Peter Cooper Archive Collection

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Citation

, C. (1976a, February 06). Research on picture cards. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/the-full-picture