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Research papers

Fear of Missing Out, Fear of Getting In

The rapid advancement of AI and generative AI has ushered in a new era of possibilities for marketers worldwide. AI's ability to analyse vast datasets, automate routine tasks and generate creative content has the potential to revolutionise marketing...

Catalogue: Congress 2024
Authors: Minh Nguyen, Mahima Surana, Munish Bhamoriya
Companies: Google, Google Japan, Accenture Singapore
January 1, 1970
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Citation

Nguyen, Surana and Bhamoriya (1970a, January 01). Fear of Missing Out, Fear of Getting In. ANA - ESOMAR. Retrieved May 19, 2025, from


https://ana.esomar.org/documents/fear-of-missing-out-fear-of-getting-in


Research papers

Decoding the Dark Web

The ?dark web? is now the starting point of many ideas and movements that aren?t comfortable existing in view of mainstream culture. It?s hidden and detached, challenging and closed, hostile and acutely uncomfortable; it?s not a source of insight...

Catalogue:
Authors: Paul Labagnara, Katie Lucas
Company: The Lab Insight & Strategy
January 1, 1970
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Citation

Labagnara and Lucas (1970a, January 01). Decoding the Dark Web . ANA - ESOMAR. Retrieved May 19, 2025, from


https://ana.esomar.org/documents/decoding-the-dark-web-


Research papers
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Citation

Aaron, Beckwith, Blacknell, Fitzgibbons and Souda (1970a, January 01). Amplifying Human Insights with AI . ANA - ESOMAR. Retrieved May 19, 2025, from


https://ana.esomar.org/documents/amplifying-human-insights-with-ai-


Research papers

Unveiling the Chorus of Modern Society

Our research reveals significant myths and truths about echo chambers in modern Greece. Our findings call for policymakers to create conversational spaces that avoid reinforcing echo chambers. Researchers, as the key players in this process, are...

Catalogue: Congress 2024
Authors: Vassilis (Bill) Kokiopoulos, Christos Grentzelos
Company: Abacus Research
January 1, 1970
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Citation

Kokiopoulos and Grentzelos (1970a, January 01). Unveiling the Chorus of Modern Society. ANA - ESOMAR. Retrieved May 19, 2025, from


https://ana.esomar.org/documents/unveiling-the-chorus-of-modern-society


Research papers

The Art of Simplicity is a Puzzle of Complexity

This paper showcases how the insights and innovation team addressed a large and almost unwieldy brief from the business with structure and rigour, employing both traditional research and analytics, and served a high-quality outcome with impact and...

Catalogue: Congress 2024
Author: Ritanbara Mundrey
Company: Nestle
January 1, 1970
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Citation

Mundrey, R. (1970a, January 01). The Art of Simplicity is a Puzzle of Complexity. ANA - ESOMAR. Retrieved May 19, 2025, from


https://ana.esomar.org/documents/the-art-of-simplicity-is-a-puzzle-of-complexity


Research papers

The Winged Goddess of Victory

In writing this paper, we were challenged to start it with a clear statement of purpose. What was the business issue being solved, and as a result of this work, what impact did the project deliver? So, right from the start, we faced a problem. There...

Catalogue: Congress 2024
Authors: Melanie Castro-Kelly, Kristin Hickey
Companies: kubi kalloo, Nike
January 1, 1970
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Citation

Castro-Kelly and Hickey (1970a, January 01). The Winged Goddess of Victory. ANA - ESOMAR. Retrieved May 19, 2025, from


https://ana.esomar.org/documents/the-winged-goddess-of-victory


Research papers

The Book of Boobs and Project BeliEVE

We all know someone who has been impacted by breast cancer. As of 2020, 7.8 million women were diagnosed with breast cancer in the prior five years, making it the world?s most prevalent cancer (WHO, 2021). In the UK, one-in-seven women will be...

Catalogue: Congress 2024
Authors: Louise McKenna-Mayes, Toni Ward, Alice MacKinnon, Garreth Chandler
Companies: The Evolved Group, Evolved Insights, TONIBOBANDLOU C.I.C
January 1, 1970
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Citation

McKenna-Mayes, Ward, MacKinnon and Chandler (1970a, January 01). The Book of Boobs and Project BeliEVE. ANA - ESOMAR. Retrieved May 19, 2025, from


https://ana.esomar.org/documents/-the-book-of-boobs-and-project-believe-


Research papers

Decoding the Tech-Nurtured Brain

If you were born after 1980, then you are someone who has grown up in the Information Age. Millennials (or Generation Y), Generation Z and Generation Alpha are often called ?digital natives? as they have grown up with access to technology and digital...

Catalogue: Congress 2024
Author: Lyndall Spooner
Company: Fifth Dimension Research and Consulting
January 1, 1970
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Citation

Spooner, L. (1970a, January 01). Decoding the Tech-Nurtured Brain. ANA - ESOMAR. Retrieved May 19, 2025, from


https://ana.esomar.org/documents/decoding-the-tech-nurtured-brain


Research papers

Inside the Gen Z Parental Mind

While less than 10% of Gen Z in the US are parents today, they will increasingly define the parenting landscape. Philips has embarked on a journey to get closer to this crucial audience of (future) parents and future-proof their strategy for the...

Catalogue: Congress 2024
Authors: Pauline Herbert, Aija Porina, Joeri Van den Bergh, Angie Deceuninck, Marieke Boers
Companies: Human8, Philips International
January 1, 1970
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Citation

Herbert, Porina, Van den Bergh, Deceuninck and Boers (1970a, January 01). Inside the Gen Z Parental Mind . ANA - ESOMAR. Retrieved May 19, 2025, from


https://ana.esomar.org/documents/inside-the-gen-z-parental-mind-