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Research papers

Problems of measurement in industrial market research

The two aspects of measurement of industrial markets considered in this paper are the choice of estimating methods and the use of sampling techniques. There are of course other measurement problems; particularly concerned with the reliability of...

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems
Author: V. C. Nolan
June 15, 1962
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Citation

Nolan, V. C. (1962a, June 15). Problems of measurement in industrial market research. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/problems-of-measurement-in-industrial-market-research


Research papers

Sampling and interviewing in industrial research

Industrial market research Is the Investigation of the markets for capital goods by means of the approved market research methods adapted to the special requirements of the Industrial market. Industrial or capital goods are those products which are...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Author: Max K. Adler
June 15, 1961
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Citation

Adler, M. K. (1961a, June 15). Sampling and interviewing in industrial research. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/sampling-and-interviewing-in-industrial-research