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Research papers
Moving boldly into the future
This paper will examine facets of the current environment for qualitative research for business, how technology is changing this environment, a look at the specifications of some of the qualitative research technology on the market, the criticism and...
Catalogue: Asia Pacific 2015: Asia Means Business
Authors: Kyle Henderson, Dan Foreman
June 15, 2015
Research papers
Modern killer disease uncovered
It has until now been difficult to conduct large-scale studies in emerging markets efficiently, quickly and accurately. Whereas mobile offers the perfect platform to do that, it has not yet been fully embraced by the market research industry. In this...
Catalogue: Asia Pacific 2015: Asia Means Business
Authors: Nico Jaspers, Wander Meijer
Company: Dalia Research
June 15, 2015
Research papers
Three sides to every story
Wearable cameras and now smart-glasses give market researchers more access into consumersâ lives, in a more cost-effective and unobtrusive way. The question for qualitative research is how can we help create understanding around the visual,...
Catalogue: Global Qualitative 2014: Research Renaissance
Author: Dianne Gardiner
November 18, 2014
Research papers
French government: Nudge me tender
Ethnography lies at the heart of re-inventing and promoting customer-centric services. A keystone of behavioural economics, it inspires policy makers to re-design their actions for more efficient results with easy and cheap nudges. This paper...
Catalogue: Congress 2014: What Inspires?
Authors: Richard Bordenave, Eric Singler, Etienne Bressoud, Françoise Waintrop
Company: BVA Group
September 10, 2014
Research papers
Tracking the footprint of the digital consumer
The explosion of new technology not only created new paradigm in the way we communicate, but has also altered our lifestyles and opened up a lot of new possibilities to those of us who would have never dreamed of traveling to places or buying things...
Catalogue: Congress 2014: What Inspires?
Authors: Maria Domoslawska, Heather Dougherty, Mark Canada
September 10, 2014
Research papers
What do wearable devices bring to market research?
Are wearable devices like Google Glass viable alternatives to mobile handsets for market research? Our emphasis is on image capture for diary and journal studies where handsets deliver a point-of-experience advantage over other methodologies, but...
Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Author: Alex Johnson
Company: KANTAR TNS Malaysia
June 17, 2014
Research papers
The next big thing
Qualities are always looking to increase their range of eclectic sources of inspiration, and that's why we want to share our new tools and insights from the worlds of education, policing & the legal profession, TV interviewing and Experimental...
Catalogue: Qualitative 2013: Brilliant Transformations
Author: Andy Barker
November 20, 2013
Research papers
Using the evidence
Traditional interviewing is heavily reliant on recall and reporting accuracy by a subject. New technology such as wearable lifelogging camera technology allows ethnographic information to be captured passively and over long periods of time. This...
Catalogue: Qualitative 2013: Brilliant Transformations
Author: Robert Cook
Company: Firefish
November 20, 2013
Research papers
