Tracking the footprint of the digital consumer

Date of publication: September 10, 2014

Abstract:

The explosion of new technology not only created new paradigm in the way we communicate, but has also altered our lifestyles and opened up a lot of new possibilities to those of us who would have never dreamed of traveling to places or buying things we couldn’t afford. Our imagination is stimulated, more often than before, yet we complain about information overload. Not only in our daily lives, but also at work – and particularly in the market research industry, the big data dashboards can be intimidating. This presentation aims at providing practical advice on how to establish a new paradigm for yourself and your clients using traditional research methods, as well the newest sets of metrics from different platforms and devices. It will underline the difference between what is important and what is simply nice to have.

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