Resources Library by ANA

Arabian nights and the digital sheherazade

Media, internet and telecommunications are playing a major role in helping Saudis reach out and connect with each other and the rest of the world. In this digital age, communications barriers are coming down as many Arab women are breaking age old...

Catalogue: Qualitative 2007

Author: Tammy Jalboukh

Company: KANTAR TNS Malaysia

November 12, 2007

Stop asking questions

The challenge for MR is to deliver the insight needed to make the right management decisions. The basic MR tool is asking questions, analysing the answers through statistics and/or interpretation and deriving meaning from this analysis; however, this...

Catalogue: Congress 2007: Excellence

Authors: Dave Snowden, Jochum Stienstra

September 19, 2007

Insight into action

This presentation explores a major issue facing many brands and organisations; the need to innovate in order to renew relevance for the target audience.There is a need for brands to constantly innovate to keep in step with cultural change and the...

Catalogue: Congress 2007: Excellence

Authors: Karen Paterson, Catriona Ferris, Lyn McGregor

Companies: Unilever, KANTAR TNS Malaysia, Flamingo

September 19, 2007

If 'We' not 'I'...Then what?

Excellence in any discipline must sometimes mean moving on from accepted practice and principles rather than doing the same thing again and again (albeit to increasingly high standards). This presentation describes the practical and theoretical...

Catalogue: Congress 2007: Excellence

Author: Mark Earls

September 19, 2007

Learnings from an advanced market Korean trends and technology

Digital technology is growing at an explosive pace, and today, the penetration rate of mobile communication devices, and the carriers' revenue generated from voice calls, has reached a saturation point.Currently, mobile phones have been forced to...

Catalogue: Telecom 2006

Author: Jin-Kook Kim

October 8, 2006

The qualitative story

What is storytelling and how can it be applied to a market research context?The very notion of storytelling having any application to business and to research (given its scientific heritage) is an arguably novel concept. It is only recently as...

Catalogue: Qualitative 2006

Author: Candice Blumenthal

October 8, 2006

How has the Internet changed research?

Marshall McLuhan said the 'medium is the message', but in the early days of online research the common call was that the Internet was just another data collection medium and that it was not going to change research, it was simply improving things...

Catalogue: Congress 2006: Foresight

Author: Ray Poynter

September 17, 2006

Sonic semiotics

Semiotic analyses have generally privileged visual over aural signs.This paper seeks to extend the boundaries of semiotics by recognising that sound and music also function as signs in culture and advertising. Music pushes powerful emotional buttons...

Catalogue: Congress 2006: Foresight

Authors: Alex Gordon, Chris Arning

Company: Flamingo

September 17, 2006

Foresight semiotics

This paper focuses on a project carried out for Procter & Gamble by marketing semiotics agency Space Doctors to develop a new model of the acculturation process in the U.S. Hispanic market. The U.S. Hispanic culture today embodies a shift towards...

Catalogue: Congress 2006: Foresight

Author: Marina Anderson

Companies: Procter & Gamble, Space Doctors Ltd

September 17, 2006