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Research papers

Brand equity

The success of some of the dominant consumer brands in the Middle East market has to a large degree been achieved through nurturing their brand values in a manner that is consistent with the traditions and cultures of its people. This has been...

Catalogue: MENAP Forum 1996: Pressure On Profit
Authors: Eleni Nicholas, Nassim Ghrayeb
March 1, 1996
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Citation

Nicholas and Ghrayeb (1996a, March 01). Brand equity . ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/brand-equity-