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Research papers

Standard research products in industrial and professional markets

In recent years in the specialized sectors of B.V.A., I have been confronted with a complex problem common to diverse specific economic sectors. The major aim of the solutions sought was to provide advertisers responsible for advertising budgets very...

Catalogue: Seminar 1988: Business To Business Research
Author: Jean Pierre Ville
Company: BVA Group
June 15, 1988
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Citation

Ville, J. (1988a, June 15). Standard research products in industrial and professional markets. ANA - ESOMAR. Retrieved May 31, 2023, from


https://ana.esomar.org/documents/standard-research-products-in-industrial-and-professional-markets


Videos

French government: Nudge me tender

Ethnography lies at the heart of re-inventing and promoting customer-centric services. A keystone of behavioural economics, it inspires policy makers to re-design their actions for more efficient results with easy and cheap nudges. This paper...

Catalogue: Congress 2014: What Inspires?
Authors: Eric Singler, Etienne Bressoud, Françoise Waintrop, Richard Bordenave
Company: BVA Group
June 15, 2014
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Citation

Singler, Bressoud, Waintrop and Bordenave (2014a, June 15). French government: Nudge me tender. ANA - ESOMAR. Retrieved May 31, 2023, from


https://ana.esomar.org/documents/french-government-nudge-me-tender


Research papers

Private sector housing for the very elderly? (French)

In 1986 B.V.A. conducted a study for a real estate developer on a complex of 200 flats for couples and single people in the Paris area. We interviewed people aged 65 - 85 with an income in proportion to such an investment. Apart from the...

Catalogue: Seminar 1989: The Untapped Gold Mine
Author: Geneviève Ville
Company: BVA Group
June 15, 1989
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Citation

Ville, G. (1989a, June 15). Private sector housing for the very elderly? (French). ANA - ESOMAR. Retrieved May 31, 2023, from


https://ana.esomar.org/documents/private-sector-housing-for-the-very-elderly-french-


Research papers

How car advertising works?

Car advertising provides a privileged field to analyze how advertising works, given the weight of the investments, and the level of consumers' involvement. For 10 years, B.V.A. has collected data on several European countries on the impact of the...

Catalogue: Seminar 1995: Advertising, Sponsorship And Promotions
Authors: Michel Brulé, Gilbert Saporta
Company: BVA Group
June 15, 1995
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Citation

Brulé and Saporta (1995a, June 15). How car advertising works?. ANA - ESOMAR. Retrieved May 31, 2023, from


https://ana.esomar.org/documents/how-car-advertising-works-


Videos

Alice in customerland

Why the future of customer experience research will be more human-centeredYear 2027: customers are now craving more human care in data driven customer journeys. Envision how "augmented" research will take up the challenge through an imaginary...

Catalogue: Congress 2017: Visionary
Author: Richard Bordenave
Company: BVA Group
November 27, 2017
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Citation

Bordenave, R. (2017a, November 27). Alice in customerland. ANA - ESOMAR. Retrieved May 31, 2023, from


https://ana.esomar.org/documents/alice-in-customerland-9173


Research papers

Continuous advertising check

This paper concerns the data available on the effects of advertising on farmers, through the C.P.P. (Controle Publicitaire Permanent, or Continuous Advertising Check), a B.V.A. syndicated service. Following a brief introduction, which covers the size...

Catalogue: Seminar 1985: Agricultural Marketing Research in Europe
Author: Jean Michel Agostini
Company: BVA Group
June 15, 1985
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Citation

Agostini, J. M. (1985a, June 15). Continuous advertising check. ANA - ESOMAR. Retrieved May 31, 2023, from


https://ana.esomar.org/documents/continuous-advertising-check


Case studies

Innovation: Return to reality

This paper discusses innovation process performance in FMCG and blind spots in the classical research sequence. Using case studies, it demonstrates how a combination of relevant 'touch and feel' stimuli and behavioral research techniques can help...

Catalogue: Innovate 2010: Innovation Detonation
Authors: Michel Ten Donkelaar, Richard Bordenave
Companies: BVA Group, Kraft Heinz Company
November 16, 2010
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Citation

Ten Donkelaar and Bordenave (2010a, November 16). Innovation: Return to reality. ANA - ESOMAR. Retrieved May 31, 2023, from


https://ana.esomar.org/documents/innovation-return-to-reality


Videos

Thought leadership from WIN: A French polling case study

This paper is a contribution by the WIN Network (international association gathering leading independent market research and polling firms in their respective countries), to discussions on changes in the polling industry. Drawing on...

Catalogue: Congress 2017: Visionary
Authors: Marion Dumas, Mirta Galesic, Adelaide Zulfikarpazic, Herve Tranger, Guillaume Inigo, Richard Bordenave
Company: BVA Group
November 10, 2017
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Citation

Dumas et al. (2017a, November 10). Thought leadership from WIN: A French polling case study. ANA - ESOMAR. Retrieved May 31, 2023, from


https://ana.esomar.org/documents/thought-leadership-from-win-a-french-polling-case-study-9163


Research papers

Prospective study on the future of agricultural distribution

The foreseeable changes in the agricultural world are likely to have repercussions in all sectors peripheral to agriculture and therefore on the distribution of agricultural products. We may suppose that the role of the distributor and his...

Catalogue: Seminar 1987: Identifying Change in European Agriculture
Author: Odile Peixoto
Company: BVA Group
June 15, 1987
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Citation

Peixoto, O. (1987a, June 15). Prospective study on the future of agricultural distribution. ANA - ESOMAR. Retrieved May 31, 2023, from


https://ana.esomar.org/documents/prospective-study-on-the-future-of-agricultural-distribution