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Sjögren and Bergholtz (1982a, June 15). Observation, reading and evaluation of evening paper advertisements contra weekly magazine advertisements. ANA - ESOMAR. Retrieved March 25, 2023, from
McPheters, R. M. (1991a, June 15). New measures of advertising effectiveness. ANA - ESOMAR. Retrieved March 25, 2023, from
https://ana.esomar.org/documents/new-measures-of-advertising-effectiveness
Montigaud, I. (1994a, June 15). The 1993 UIPP public opinion campaign. ANA - ESOMAR. Retrieved March 25, 2023, from
https://ana.esomar.org/documents/the-1993-uipp-public-opinion-campaign
Mendes, Nogueira and Riscal (1997a, June 15). Viewing and coverage of the billboard medium (Spanish). ANA - ESOMAR. Retrieved March 25, 2023, from
https://ana.esomar.org/documents/viewing-and-coverage-of-the-billboard-medium-spanish-
Blades and Parsons (2007a, June 03). TROI. ANA - ESOMAR. Retrieved March 25, 2023, from
https://ana.esomar.org/documents/troi
Claus, van Belleghem, Vergult and Schillewaert (2007a, June 03). A new approach for measuring 'buzz'. ANA - ESOMAR. Retrieved March 25, 2023, from
https://ana.esomar.org/documents/a-new-approach-for-measuring-buzz-
B.V., E. (2008a, March 01). Research World (March 2008). ANA - ESOMAR. Retrieved March 25, 2023, from
https://ana.esomar.org/documents/research-world-march-2008-
Prins, van Dam, Pot and Leeflang (2014a, June 15). Communication analytics: Effectiveness research for conversion based campaign planning. ANA - ESOMAR. Retrieved March 25, 2023, from
Koornstra, S. (2016a, June 15). Measuring the effectiveness of advertising. ANA - ESOMAR. Retrieved March 25, 2023, from
https://ana.esomar.org/documents/measuring-the-effectiveness-of-advertising