Resources Library by ANA

Data mining for brand building

This paper demonstrates the potential power of data mining modem single-source consumer databases. The use of a database containing information collected from young people in several European countries to provide much of the insight usually obtained...

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge

Authors: Rosemary Ford, Adam Phillips, Andrea Mezzasalma

Company: GfK

September 1, 1998

The Eurowinter project

This paper describes how an international research project using standard quota sampling methods was used as part of an epidemiological study investigating the relationships between cold weather and excess winter mortality in eight different...

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge

Author: Colin McDonald

Company: McDonald's Corporation

September 1, 1998

International Internet monitoring research

The Internet is playing a more important role now than it has played years ago and will be the most important information and communication tool in the near future - but it looks as a non-structured information chaos. The challenge of our research...

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge

Authors: Volker Kruse, Eddy Meyer-Rochow

September 1, 1998

Killing the golden goose

This paper explores the relationship between the research industry and its primary source of data the general public. Drawing on evidence from a variety of sources the paper suggests that to ensure that we obtain and continue to obtain high...

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge

Author: Michael Warren

September 1, 1998

Market research

Knowledge is an important corporate asset and yet the development of a knowledge based infrastructure is a relatively new business practice. This paper argues that such an important new development should be business-led rather than IT-led yet...

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge

Author: David Holmes

September 1, 1998

From CAPI to HAPPI

This paper is mostly about the future of face-to-face interviewing. My thesis is that we will see two revolutions in the methodology of data collection in this area before the end of the century which I shall call the 'CAPI' and the 'HAPPI'...

Catalogue: New Monograph Series Vol.6: Market Research And Information Technology

Author: John A. Samuels

August 1, 1998

Quality through technology

This paper however focuses on ways that CAPI (Computer Assisted Personal Interviewing) when linked with other technological developments can bring the same benefits to our operational departments. It describes how we can gain increased efficiency...

Catalogue: New Monograph Series Vol.6: Market Research And Information Technology

Author: Jon Hulbert

August 1, 1998

A new generation of CAPI

We hypothesized that differences between input techniques depend on whether an interviewer asks the questions and handles the computer or the interview is conducted as a self-administered interview. We therefore used this interview mode as a second...

Catalogue: New Monograph Series Vol.6: Market Research And Information Technology

Author: Gerd Meier

August 1, 1998

CATI, CAPI and web interviews

The differences between the requirements for CATI CAPI CASI and now WWW interviewing are much smaller than the shared requirements. We infer that the principal investment for both software developers and users is the mechanism for presenting an...

Catalogue: New Monograph Series Vol.6: Market Research And Information Technology

Author: Iain MacKay

August 1, 1998