Abstract:

The Internet is playing a more important role now than it has played years ago and will be the most important information and communication tool in the near future - but it looks as a non-structured information chaos. The challenge of our research was to develop a market research methodology for the Internet to collect a large volume of data in a way which will structure the chaos and would provide accurate and timely results on a current basis. This paper will address the challenges involved in identifying a practical method and the solutions derived to meet these objectives.