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Research papers

Brand proliferation and consumer purchasing

This paper focuses on how consumers and fast moving consumer good markets are changing in Western Europe and North America. We examine the impact of brand proliferation on category purchase dynamics, assess the durability of consumer interest in new...

Catalogue: ESOMAR Congress 1996: Changing Business Dynamics
Authors: Muriel Lecomte, Joseph Willke
Company: Nielsen
September 1, 1996
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Citation

Lecomte and Willke (1996a, September 01). Brand proliferation and consumer purchasing . ANA - ESOMAR. Retrieved May 20, 2024, from


https://ana.esomar.org/documents/brand-proliferation-and-consumer-purchasing-


Research papers

Methodological research update

The paper summarizes the research and findings that contributed to the recent progress Nielsen Media Research has made in increasing the cooperation rate in the national people meter panel. The paper reports some of the research that aided in the...

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996
Authors: Barry Cook, Rachel Mueller-Lust
Company: Nielsen
June 15, 1996
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Citation

Cook and Mueller-Lust (1996a, June 15). Methodological research update. ANA - ESOMAR. Retrieved May 20, 2024, from


https://ana.esomar.org/documents/methodological-research-update


Research papers

Radio station competition and the population

U.S. radio stations compete among themselves in a pattern that differs somewhat from today’s population-proportionate survey samples. Some demographic groups are served by more stations than others, in ways that can’t be explained by...

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996
Authors: James D. Peacock, Thomas W. White
Company: Nielsen
June 15, 1996
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Citation

Peacock and White (1996a, June 15). Radio station competition and the population. ANA - ESOMAR. Retrieved May 20, 2024, from


https://ana.esomar.org/documents/radio-station-competition-and-the-population


Research papers

Data base synergies

Most readily available industry data bases fail to answer the business questions which this paper addresses: How much might consumers spend on future media technologies and services? What qualitative information can differentiate one broadcast source...

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996
Authors: Roberta M. McConochie, Tom White
Company: Nielsen
June 15, 1996
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Citation

McConochie and White (1996a, June 15). Data base synergies. ANA - ESOMAR. Retrieved May 20, 2024, from


https://ana.esomar.org/documents/data-base-synergies


Research papers

On the possibility of predicting ratings reliably

The paper reports on a secondary analysis of Australian People Meter data, using trend-series data analysis techniques. It places particular emphasis on deriving a neural network model of television audience estimates. The research program has been...

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996
Author: Ian Garland
Company: Nielsen
June 15, 1996
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Citation

Garland, I. (1996a, June 15). On the possibility of predicting ratings reliably. ANA - ESOMAR. Retrieved May 20, 2024, from


https://ana.esomar.org/documents/on-the-possibility-of-predicting-ratings-reliably


Research papers

A bull in a China shop

The economy in China is growing at an unprecedented rate. It is forecast that its GDP will overtake the USA by the year 2030. While agricultural output is threatened by mass migration to the cities, the industrial, retail and financial sectors are...

Catalogue: ESOMAR Congress 1995: Making The Decision
Authors: Kate Shanahan, Trevor Sharot
Company: Nielsen
September 1, 1995
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Citation

Shanahan and Sharot (1995a, September 01). A bull in a China shop. ANA - ESOMAR. Retrieved May 20, 2024, from


https://ana.esomar.org/documents/a-bull-in-a-china-shop


Research papers

Improving quality today through technology

In the U.S., the self-administered diary method has achieved status as the industry standard for measuring radio, but data users are increasingly convinced that something better must surely exist. Indeed, Arbitron itself continues to develop what...

Catalogue: Radio Research Symposium 1995
Author: James D. Peacock
Company: Nielsen
July 1, 1995
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Citation

Peacock, J. D. (1995a, July 01). Improving quality today through technology. ANA - ESOMAR. Retrieved May 20, 2024, from


https://ana.esomar.org/documents/improving-quality-today-through-technology


Research papers

How do promotions work? New evaluation ways by linking scanning analyses and single source household panel data

In the first place, traditional evaluations of trade promotions provide a weekly view of the sales volume influenced by promotion activities. The use of scanning data permits to exactly quantify the sales volume which is generated by promotion. By...

Catalogue: Seminar 1995: Advertising, Sponsorship And Promotions
Author: Klaus Brüne
Company: Nielsen
June 15, 1995
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Citation

Brüne, K. (1995a, June 15). How do promotions work? New evaluation ways by linking scanning analyses and single source household panel data. ANA - ESOMAR. Retrieved May 20, 2024, from


https://ana.esomar.org/documents/how-do-promotions-work-new-evaluation-ways-by-linking-scanning-analyses-and-single-source-household-panel-data


Research papers

Virtual buying

The great development of the multimedia technologies in this decade scams to impose a real revolution on our environment and on the relationships among manufacturers, retailers, and consumers. New frontiers arc opening in front of us due to the tied...

Catalogue: Seminar 1995: Facing Up To The Challenges In Retailing
Author: Gaetano Giannetto
Company: Nielsen
June 15, 1995
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Citation

Giannetto, G. (1995a, June 15). Virtual buying. ANA - ESOMAR. Retrieved May 20, 2024, from


https://ana.esomar.org/documents/virtual-buying