Abstract:
The paper summarizes the research and findings that contributed to the recent progress Nielsen Media Research has made in increasing the cooperation rate in the national people meter panel. The paper reports some of the research that aided in the development of the enhanced recruiting procedures, including data collected from interviews with homes as they exit the national people meter sample each month. With data from over 1900 telephone interviews, the analysis explores the respondentsâ perspective of their experiences in the Nielsen panel, including reasons for cooperation.
Research Papers
Phasing in a new rating methodology
Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Author: Barry Cook
Company: Nielsen
May 1, 1994
Research Papers
Measuring a difficult group
Catalogue: New Monograph Series Vol.9: Researching Youth
Author: Rachel Mueller Lust
 
August 1, 2000
Research Papers
Measuring a difficult group
Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Author: Rachel Mueller-Lust
Company: Nielsen
May 1, 1994
