Abstract:

The paper summarizes the research and findings that contributed to the recent progress Nielsen Media Research has made in increasing the cooperation rate in the national people meter panel. The paper reports some of the research that aided in the development of the enhanced recruiting procedures, including data collected from interviews with homes as they exit the national people meter sample each month. With data from over 1900 telephone interviews, the analysis explores the respondents’ perspective of their experiences in the Nielsen panel, including reasons for cooperation.