Abstract:
The paper summarizes the research and findings that contributed to the recent progress Nielsen Media Research has made in increasing the cooperation rate in the national people meter panel. The paper reports some of the research that aided in the development of the enhanced recruiting procedures, including data collected from interviews with homes as they exit the national people meter sample each month. With data from over 1900 telephone interviews, the analysis explores the respondentsâ perspective of their experiences in the Nielsen panel, including reasons for cooperation.
This could also be of interest:
Research Papers
SRI/CONTAM methodological research
Catalogue: Seminar 1992: Media Research Meets The Future
Author: Gale D. Metzger
 
June 15, 1992
Videos
ESOMAR update
Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Author: ESOMAR B.V.
 
May 23, 2018
Videos
ESOMAR global update
Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Author: Guy Rolfe
 
June 15, 2014
