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Andriessens, J. E. (1976a, June 15). Introduction. ANA - ESOMAR. Retrieved January 29, 2023, from
https://ana.esomar.org/documents/introduction-1504
Gilmore, R. (1979a, February 01). Changes in the GP environment and its effects on promotion and market research. ANA - ESOMAR. Retrieved January 29, 2023, from
Röske, W. (1978a, June 01). Allocating the marketing budget: Open discussion. ANA - ESOMAR. Retrieved January 29, 2023, from
https://ana.esomar.org/documents/allocating-the-marketing-budget-open-discussion
Manwaring, R. (1979a, June 15). Selecting, developing and promoting appropriate insurance services for the current customers and through the existing sales services of banking organisation. ANA - ESOMAR. Retrieved January 29, 2023, from
Simmons, M. (1986a, August 01). Research on âbelow the lineâ expenditure. ANA - ESOMAR. Retrieved January 29, 2023, from
https://ana.esomar.org/documents/research-on-below-the-line-expenditure
Quester, P. G. (1991a, June 15). The effect of past purchase behaviour on consumers' coupon redemption probabilities. ANA - ESOMAR. Retrieved January 29, 2023, from
Dunning, W. A. (1995a, June 15). There's no need to re-invent the wheel. ANA - ESOMAR. Retrieved January 29, 2023, from
https://ana.esomar.org/documents/there-s-no-need-to-re-invent-the-wheel
Brüne, K. (1995a, June 15). How do promotions work? New evaluation ways by linking scanning analyses and single source household panel data. ANA - ESOMAR. Retrieved January 29, 2023, from
van de Wijdeven and Vogelaar (2013a, April 07). Superpromoter research. ANA - ESOMAR. Retrieved January 29, 2023, from
https://ana.esomar.org/documents/superpromoter-research