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Project Affluent
Project Affluent showcases how creative research helped to turbocharge the Audi brand.
Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Alexander Holmes, Thomas Gwin, Nick Onan-Read
Company: Northstar Research
September 8, 2019
Videos
Breaking the walls between traditional and digital marketing
This work consists of a meta-analysis compiling learnings from different advertising sales experiments that ran in Latin America between 2017 and 2018. By contrasting results of measurements performed with advertising campaigns, we aim to elucidate...
Catalogue: Latin America 2019
Authors: Caio Daier, Rebecca Azevedo
Companies: Facebook, Kantar
April 8, 2019
Research papers
Breaking the walls between traditional and digital marketing
This work consists of a meta-analysis compiling learnings from different advertising sales experiments that ran in Latin America between 2017 and 2018. By contrasting results of measurements performed with advertising campaigns, we aim to elucidate...
Catalogue: Latin America 2019
Authors: Caio Daier, Rebecca Azevedo, Emiliano Mosca, Liliana Antunes
Companies: Facebook, Kantar
April 7, 2019
Research papers
MyCourt - New paradigms in shopping centers
My court: a tangible transformation from B&M to a dynamic and living space.
Catalogue: Global Qualitative 2017: Back to the future
Authors: Alisson Ãvila, Diogo Teixeira, Rafael Pelote, Tatiana Abreu Romão
November 7, 2017
Videos
Feel more, click more
As more advertising spend migrates online, thereâs a need to understand differences between online ads that drive short-term sales and those which drive long-term, profitable brand growth. This need is particularly acute as the industry faces...
Catalogue: Congress 2017: Visionary
Author: Jocelyn Simon
Company: System1 Research Ltd
October 26, 2017
Research papers
Successful snacks and shopper insights
This paper describes the journey of a successful portfolio reconfiguration based entirely in the understanding of the consumer and shopper. Adding complexity to the equation, this business case is about one of the most compound segments of the...
Catalogue: Congress 2017: Visionary
Authors: Juan Pablo Garcia, Jorge Andrés Mendez
Company: Synapsis
September 4, 2017
Research papers
Feel more, click more
As more advertising spend migrates online, thereâs a need to understand differences between online ads that drive short-term sales and those which drive long-term, profitable brand growth. This need is particularly acute as the industry faces...
Catalogue: Congress 2017: Visionary
Author: Jocelyn Simon
Company: System1 Research Ltd
August 31, 2017
Research papers
Successful snacks and shopper insights
This paper describes the journey of a successful portfolio reconfiguration based entirely in the understanding of the consumer and shopper. Adding complexity to the equation, this business case is about one of the most compound segments of the...
Catalogue: Latin America 2017: #IN
Authors: Juan Pablo Garcia, Jorge Andrés Mendez
Company: Synapsis
June 15, 2017
Videos
