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Research papers
The future of market and social research is qualitative
This is the story of a collaboration of ESOMAR Foundation/Paragon Partnership, BBC Media, Big Sofa, and experienced qualitative researchers from all over the world, coming together to solve an important industry issue - the quality of qualitative...
Catalogue: Congress 2018
Authors: Phyllis MacFarlane, Sonia Whitehead
Company: GfK
September 23, 2018
Videos
Look who's talking
Equipped with personal life journeys around language learning in four countries, we set out to change hearts and minds of the Babbel team and spurred initiatives from two new products to a new customer insight training course for team newbies.
Catalogue: Congress 2018
Authors: Christoph Welter, Serena Li
Company: Point-Blank International GmbH
September 23, 2018
Research papers
Look who's talking
This is a story about how research can create a spark that propels a company forward- a story about how to engage internal stakeholders in novel ways, and achieve impact as well as a culture change. Equipped with personal life journeys around...
Catalogue: Congress 2018
Authors: Christoph Welter, Serena Li
Company: Point-Blank International GmbH
September 23, 2018
Videos
Market research: Connecting data and driving lifetime value
Customer lifetime value is critical. At Microsoft, marketing research is transforming how we understand and market to customers. We connect disparate data and apply traditional and new expertise to create value across our ecosystem.
Catalogue: Congress 2018
Author: Robert Graves
September 23, 2018
Videos
What we can learn from tweets and Co. for open end analysis
Exhaustive manual coding of open-ended responses is still an everyday reality. Thanks to technological advances we nowadays have text analytics. The main models behind it can only unleash their power with longer text, not with short statements we...
Catalogue: Congress 2018
Authors: Danika Smit, Selina Pietsch
September 23, 2018
Videos
Ceremony: YES! (Young ESOMAR Society) Award Finalists
6 young researchers take centre stage at the Congress to WOW us with their #Brilliance! Each has only 60 seconds to pitch their idea.
Catalogue: Congress 2018
Authors: Danika Smit, Emily Ozer, Hillary Ogwayo, Ray Xavery, Zeynep Kasap, Kevin Benny, Selina Pietsch
September 23, 2018
Videos
Zero to greatness
Find out how Nature's Way went from utilizing insights and analytics to craving them, which has resulted in +5% growth vs YAGO overall, +4% for our Alive! brand, +25% for our Fortify brand, +80% for our Sambucus brand, and +15% for our Umcka brand.
Catalogue: Congress 2018
Author: Holly Rozelle
September 23, 2018
Videos
Learning- Every damn day
IKIGAI - the reason for being. How research techniques can uncover this for your business and personal brands. Join me to hear the way to apply simple research techniques to start the road to IKIGAI.
Catalogue: Congress 2018
Author: Vanessa Oshima
Company: Starbucks Corporation
September 23, 2018
Research papers
