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Research papers

Peripheral communication

In 1996 to 1997, detailed interviews were conducted involving seven groups of highs school and university students, enabling identification of numerous common characteristics regarding the respondents’ interaction with people and goods. The most...

Catalogue: New Monograph Series Vol.9: Researching Youth
Authors: Miyuki Miyagi, Fumie Tanaka
August 1, 2000
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Citation

Miyagi and Tanaka (2000a, August 01). Peripheral communication . ANA - ESOMAR. Retrieved March 23, 2023, from


https://ana.esomar.org/documents/peripheral-communication-


Case studies

Using sponsorship to communicate to teenagers

This paper examines an attempt to measure the relative impact of a number of sponsorship mediums for promoting a health message, Be Your Best, to Australian teenagers. In essence, the message was used in an attempt to convey to teenagers that if they...

Catalogue: New Monograph Series Vol.9: Researching Youth
Author: Patrick Shanahan
August 1, 2000
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Citation

Shanahan, P. (2000a, August 01). Using sponsorship to communicate to teenagers . ANA - ESOMAR. Retrieved March 23, 2023, from


https://ana.esomar.org/documents/using-sponsorship-to-communicate-to-teenagers-


Research papers

Learning brands

Children, as children ,are significant spenders and consumers ; as prospective adults, they are the market of the future. As young consumers they are also students of the market, learning to recognize brands and associate them with products and...

Catalogue: New Monograph Series Vol.9: Researching Youth
Authors: Robert G. Wyckham, Colleen Collins Dodd
August 1, 2000
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Citation

Wyckham and Dodd (2000a, August 01). Learning brands . ANA - ESOMAR. Retrieved March 23, 2023, from


https://ana.esomar.org/documents/learning-brands-


Research papers

Mothers and children

The extent and importance of children's opinion leading power is a phenomenon which concerns advertisers confronted with an advertising message for products consumed by children. Indeed, in this case one not only has to attract the children but also...

Catalogue: New Monograph Series Vol.9: Researching Youth
Authors: Frederique Micouleau, Patrick Ballarin
August 1, 2000
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Citation

Micouleau and Ballarin (2000a, August 01). Mothers and children . ANA - ESOMAR. Retrieved March 23, 2023, from


https://ana.esomar.org/documents/mothers-and-children-


Research papers

Measuring a difficult group

In any measurement system, there may be some groups that are more difficult to measure, or are perceived as more difficult to measure than others. In August of 1992, Nielsen started a program to address concerns about the accuracy of measurement of...

Catalogue: New Monograph Series Vol.9: Researching Youth
Author: Rachel Mueller Lust
August 1, 2000
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Citation

Lust, R. M. (2000a, August 01). Measuring a difficult group . ANA - ESOMAR. Retrieved March 23, 2023, from


https://ana.esomar.org/documents/measuring-a-difficult-group-