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, C. (1973a, January 22). Advertising testing for Vedra. ANA - ESOMAR. Retrieved January 31, 2023, from
https://ana.esomar.org/documents/advertising-testing-for-vedra
, C. (1976a, October 01). Research report on Lyofil advertising concepts. ANA - ESOMAR. Retrieved January 31, 2023, from
https://ana.esomar.org/documents/research-report-on-lyofil-advertising-concepts
, C. (1970a, May 01). Qualitative research on new Silvikrin commercial . ANA - ESOMAR. Retrieved January 31, 2023, from
https://ana.esomar.org/documents/qualitative-research-on-new-silvikrin-commercial-
, C. (1971a, August 01). Research report on Bristows' "shampoo and conditioner in one" presse advertisements . ANA - ESOMAR. Retrieved January 31, 2023, from
, C. (1975a, September 01). Qualitative research into attitudes to in-home dry-cleaning . ANA - ESOMAR. Retrieved January 31, 2023, from
https://ana.esomar.org/documents/qualitative-research-into-attitudes-to-in-home-dry-cleaning-
Riesco, B. (1980a, June 15). Advertising and promotional policy and research on its effectiveness . ANA - ESOMAR. Retrieved January 31, 2023, from
Olson, D. W. (1984a, June 15). Validation of copy: Testing measures based on in-market performance. ANA - ESOMAR. Retrieved January 31, 2023, from
https://ana.esomar.org/documents/validation-of-copy-testing-measures-based-on-in-market-performance