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Market research in the development of advertising for new products

Date of publication: June 1, 1966

Catalogue: Seminar 1966: The Role of Market Research In The Creation of Advertising

Author: John C. Dunkley

Abstract:

I must tread warily therefore in addressing a gathering of distinguished market researchers on their own subject. So in dealing with the use of market research in the development of advertising for new products, I certainly do not intend to discuss the merits of the different techniques. I will run through some of the research steps we normally take from the beginning of the process to the stage - hopefully - when persuasive advertising is working for us.

John C. Dunkley

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Research Papers

Method and realisation of market research for the development of new products in the technical field

Catalogue: Seminar 1981: Industrial Marketing Research

Author: Bernd Stulz

 

October 1, 1981

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Citation

Stulz, B. (1981a, October 01). Method and realisation of market research for the development of new products in the technical field. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/method-and-realisation-of-market-research-for-the-development-of-new-products-in-the-technical-field


Research Papers

Research in new product development

Catalogue: ESOMAR Handbook Of Market And Opinion Research

Authors: Julian R. Bond, Joseph Debacq

 

September 1, 1998

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Citation

Bond and Debacq (1998a, September 01). Research in new product development . ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/research-in-new-product-development-


Research Papers

New product development in an evolving market

Catalogue: Seminar 1979: New Product Development

Authors: Michael J. Riddle, Jonathan Wilkinson

 

October 1, 1979

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Citation

Riddle and Wilkinson (1979a, October 01). New product development in an evolving market. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/new-product-development-in-an-evolving-market


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Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
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Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

Dunkley, J. C. (1966a, June 01). Market research in the development of advertising for new products. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/new-product-development-in-an-evolving-market