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Research papers

Beyond data gathering

The authors of this paper argue that the rise of new technologies such as databases and the Internet offer both new challenges and opportunities to the market research industry. At a time when CRM is reported to have grown more than 30% a year with...

Catalogue: ESOMAR Congress 2001: Marketing Transformation
Authors: Laurent Florès, Rex Briggs
September 23, 2001
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Citation

Florès and Briggs (2001a, September 23). Beyond data gathering. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/beyond-data-gathering


Research papers

Internet advertising effectiveness

This paper highlights how internet advertising works and how itcontributes to brand building. The author reviews the value of differentonline advertising formats ranging from banner and sponsorship to richmedia. The current challenges and potentials...

Catalogue: ESOMAR Worldwide Advertising Conference 2000
Author: Laurent Florès
Company: Ipsos MRBI
November 1, 2000
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Citation

Florès, L. (2000a, November 01). Internet advertising effectiveness. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/internet-advertising-effectiveness