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Internet advertising effectiveness

Date of publication: November 1, 2000

Catalogue: ESOMAR Worldwide Advertising Conference 2000

Company:

Author: Laurent Florès

Abstract:

This paper highlights how internet advertising works and how it contributes to brand building. The author reviews the value of different online advertising formats ranging from banner and sponsorship to rich media. The current challenges and potentials of internet advertising are further investigated, with a specific emphasis on the promising challenge of mixed media strategies, integrating online advertising and other traditional types of advertising.

Laurent Florès

Author

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Research Papers

How internet advertising works

Catalogue: New Monograph Series Vol.10: Marketing Research in a .com Environment

Authors: Rex Briggs, Horst Stipp

 

June 15, 2000

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Citation

Briggs and Stipp (2000a, June 15). How internet advertising works . ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/how-internet-advertising-works-


Research Papers

How Internet advertising works

Catalogue: ESOMAR Net Effects 1999

Authors: Horst Stipp, Rex Briggs

Company: KANTAR TNS Malaysia

June 15, 1999

×

Citation

Stipp and Briggs (1999a, June 15). How Internet advertising works. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/how-internet-advertising-works


Research Papers

Measuring advertising on the web

Catalogue: The Worldwide Internet Seminar 1998

Author: Rex Briggs

Company: KANTAR TNS Malaysia

June 15, 1998

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Citation

Briggs, R. (1998a, June 15). Measuring advertising on the web. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/measuring-advertising-on-the-web


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Citation

Florès, L. (2000a, November 01). Internet advertising effectiveness. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/measuring-advertising-on-the-web