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Pigenet, P. (1973a, September 01). Marketing planning in a Western company of a multinational type (French). ANA - ESOMAR. Retrieved May 21, 2024, from
Pigenet, P. (1973a, September 01). Marketing planning in a Western company of a multinational type. ANA - ESOMAR. Retrieved May 21, 2024, from
https://ana.esomar.org/documents/marketing-planning-in-a-western-company-of-a-multinational-type
Mortemore and Sldoall (1972a, September 01). The importance of cultural trends in market planning. ANA - ESOMAR. Retrieved May 21, 2024, from
https://ana.esomar.org/documents/the-importance-of-cultural-trends-in-market-planning
Bruce, J. (1971a, June 15). First experiences with Fishbein theory and survey methods. ANA - ESOMAR. Retrieved May 21, 2024, from
https://ana.esomar.org/documents/first-experiences-with-fishbein-theory-and-survey-methods
Nowak and Wilson (1971a, June 15). A continuing world-wide research programme. ANA - ESOMAR. Retrieved May 21, 2024, from
https://ana.esomar.org/documents/a-continuing-world-wide-research-programme
Damm and Hansen (1971a, June 15). Application of a general model in multi-national marketing planning. ANA - ESOMAR. Retrieved May 21, 2024, from
https://ana.esomar.org/documents/application-of-a-general-model-in-multi-national-marketing-planning
Miraglia, M. (1971a, June 15). Planning a multi-country research. ANA - ESOMAR. Retrieved May 21, 2024, from
https://ana.esomar.org/documents/planning-a-multi-country-research
Wren and Taylor (1971a, May 03). Strategy and tactics . ANA - ESOMAR. Retrieved May 21, 2024, from
https://ana.esomar.org/documents/strategy-and-tactics-
van Rees, J. (1970a, September 01). Introduction to the sequence of papers. ANA - ESOMAR. Retrieved May 21, 2024, from
https://ana.esomar.org/documents/introduction-to-the-sequence-of-papers