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Research papers

The way of insight beyond technique

It is inspiring to experience the sudden appearance of a dazzling insight, the feeling of transcendence, and the magic of serendipity even if it's only for a fleeting moment. But this is too often a rare occurrence, and, furthermore, this experience...

Catalogue: Congress 2014: What Inspires?
Authors: Takashi Takenoshita, Vivek Banerji, Melissa Dagless
Companies: Insight Dojo, Shionogi
September 10, 2014
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Citation

Takenoshita, Banerji and Dagless (2014a, September 10). The way of insight beyond technique. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-way-of-insight-beyond-technique-8354


Research papers

Tracking the footprint of the digital consumer

The explosion of new technology not only created new paradigm in the way we communicate, but has also altered our lifestyles and opened up a lot of new possibilities to those of us who would have never dreamed of traveling to places or buying things...

Catalogue: Congress 2014: What Inspires?
Authors: Maria Domoslawska, Heather Dougherty, Mark Canada
September 10, 2014
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Citation

Domoslawska, Dougherty and Canada (2014a, September 10). Tracking the footprint of the digital consumer. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/tracking-the-footprint-of-the-digital-consumer-8355


Research papers

Zodiac brand research in China

Research about Chinese consumer motivations and perceptions needs new and different techniques and methodologies in order to match the specific Chinese cultural context and heritage. For gaining a deeper understanding of the meaning of brand...

Catalogue: Congress 2014: What Inspires?
Authors: Dirk Ziems, Sami Wong
Company: concept m research + consulting GmbH
September 10, 2014
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Citation

Ziems and Wong (2014a, September 10). Zodiac brand research in China. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/zodiac-brand-research-in-china--8360


Research papers

Insights that bring brands A.L.I.V.E.

In 2013 Pernod Ricard embarked upon a journey to implement a highly actionable approach to insights, framed in the spirit of the company's belief in building passion brands with deep connections to consumers. The resulting 5-step process, called...

Catalogue: Congress 2014: What Inspires?
Authors: Mark Whiting, Nathalie de Rochechouart, Kim Gaspar, Florence Rainsard
Company: Added Value
September 10, 2014
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Citation

Whiting, de Rochechouart, Gaspar and Rainsard (2014a, September 10). Insights that bring brands A.L.I.V.E.. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/insights-that-bring-brands-a-l-i-v-e--8345