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Videos

Content-based research (Spanish)

The objective of this work is to describe the four stages to create a successful digital laboratory, which allows, for example, testing territories of communication in social networks. This would mean that it is possible to pre-test the content of a...

Catalogue: Latin America 2019
Author: Erick Morales Donde
Company: De La Riva Group
April 9, 2019
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Citation

Morales Donde, E. (2019a, April 09). Content-based research (Spanish). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/content-based-research-spanish-


Videos

Looking inside the Digi-Qual Toolbox

As a result, new digital qualitative methodologies have emerged to begin to address these and other challenges. Based on the ESOMAR Global Market Research 2018 industry report, 43% of qualitative research is conducted using online methodologies (i.e....

Catalogue: Latin America 2019
Authors: Dalila Antonacachi, Garnette Weber
Companies: Itracks, Fine
April 8, 2019
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Citation

Antonacachi and Weber (2019a, April 08). Looking inside the Digi-Qual Toolbox . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/looking-inside-the-digi-qual-toolbox-


Research papers

Content-based research

The objective of this paper is to describe the four stages to create a successful digital laboratory, which allows, for example, testing territories of communication in social networks. This would mean that it is possible to pre-test the content of a...

Catalogue: Latin America 2019
Author: Erick Morales Donde
Company: De La Riva Group
April 7, 2019
×

Citation

Morales Donde, E. (2019a, April 07). Content-based research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/content-based-research


Research papers

Looking inside the Digi-Qual Toolbox

As a result, new digital qualitative methodologies have emerged to begin to address these and other challenges. Based on the ESOMAR Global Market Research 2018 industry report, 43% of qualitative research is conducted using online methodologies (i.e....

Catalogue: Latin America 2019
Authors: Garnette Weber, Cláudia Mota, Dalila Antonacachi
Companies: Fine, Itracks
April 7, 2019
×

Citation

Weber, Mota and Antonacachi (2019a, April 07). Looking inside the Digi-Qual Toolbox. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/looking-inside-the-digi-qual-toolbox


Videos

The small enterprise blueprint

Small Enterprises (SE) organisations with less than 50 employees, are often overlooked by market research agencies. However, in the UK alone SE account for 42% of all UK business turnover. It was in this context of untapped opportunity Northstar...

Catalogue: Congress 2018
Authors: Alex Holmes, Alex Wilman
Company: Northstar Research
September 23, 2018
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Citation

Holmes and Wilman (2018a, September 23). The small enterprise blueprint . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-small-enterprise-blueprint-


Videos

Thought leadership from ESOMAR

These are exciting times for our industry: we are in a new insight paradigm. The data we have to unearth insights is richer than ever and our ability to understand what is really driving consumer behaviour has reached new heights. So, how do you...

Catalogue: Congress 2018
Authors: Finn Raben, BV Pradeep, David Smith
September 23, 2018
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Citation

Raben, Pradeep and Smith (2018a, September 23). Thought leadership from ESOMAR. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/thought-leadership-from-esomar


Research papers

Unifying measures of customer experience and satisfaction

Satisfaction measurement at Microsoft has evolved from a singularly sourced and scrutinised version of the truth to a more frequent and holistic measurement framework, providing a richer understanding of customer and partner health. We’ve...

Catalogue: Congress 2018
Authors: Jeffrey Mercer, Mareth Cordell
Company: GlobeScan Incorporated
September 23, 2018
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Citation

Mercer and Cordell (2018a, September 23). Unifying measures of customer experience and satisfaction. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/unifying-measures-of-customer-experience-and-satisfaction-9425


Videos

Research disaster movies

This interactive session takes a candid look at some of the disastrous things than can go wrong when running a research project and the things you need to know to avoid featuring in a research disaster movie of your own making.

Catalogue: Congress 2018
Author: Jon Puleston
September 23, 2018
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Citation

Puleston, J. (2018a, September 23). Research disaster movies. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/research-disaster-movies


Research papers

The small enterprise blueprint

Small Enterprises (SE) organisations with less than 50 employees, are often overlooked by market research agencies. However, in the UK alone SE account for 42% of all UK business turnover. It was in this context of untapped opportunity Northstar...

Catalogue: Congress 2018
Authors: Alex Holmes, Alex Wilman, Ben Grainger
Company: Northstar Research
September 23, 2018
×

Citation

Holmes, Wilman and Grainger (2018a, September 23). The small enterprise blueprint . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-small-enterprise-blueprint--9413