Resources Library by ANA

Forecasting transport markets

The remainder of this paper is concerned with describing briefly a number of exercises in which research technologies have been utilised in combination to assist in predicting consumer behaviour. Most, but not all are related to investment decisions....

Catalogue: Papers 1982: Social Research And Prediction

Author: David Hollings

June 15, 1982

Public service videotex in the 1980s

This paper outlines the nature of public service videotex. It describes both the medium and progress, and notes the reasons for lack of market progress. Changes in the marketing and management of the system have been introduced. These are discussed...

Catalogue: Seminar 1981: Publishing in the 1980's

Author: Barry J. Witcher

June 15, 1981

Accommodation and flexibility

At the outset, advances in electronic publishing proved to be a boon to print publishers. Computerized typesetting and similar developments permitted us to deliver a more attractive product on a more timely basis, and with a savings in labor costs....

Catalogue: Seminar 1981: Publishing in the 1980's

Author: Samuel A. Wolpert

June 15, 1981

Direct access panel

This paper highlights the lack of attention that has been given to the interviewing process for the past two decades; and describes the kind of problems that arise continually under current interviewing procedures. The results of a survey of...

Catalogue: ESOMAR Congress 1980: Taking Stock

Authors: John Clemens, Colin Day, Debbie Walter

Company: Marplan Forschungsgesellschaft mbH

September 1, 1980

Lasers, microprocessors and the coming revolution in market resesrch

This paper discusses the probable development in the decade ahead of electronic scanners as a source of market research data, and their possibly fundamental implications for packaged goods marketing - and market research practice. Problems of sample...

Catalogue: ESOMAR Congress 1980: Taking Stock

Author: Derek Bloom

September 1, 1980

Social change as counter balance to the technology of our days

In the industrialized modem society developments seem to occur as an autonomous process. They do not of course actually become such. A development in a particular direction is the result of a series of decisions. Behind every decision is a person or...

Catalogue: Seminar 1980: Social Change Analysis As A Tool For Strategic Planning And Decision Making

Author: Jan Terlouw

June 18, 1980

September 1989

It is interesting to note that computerized information retrieval is both the source of the problem and its solution. By this I mean that the availability of vast quantities of information is made possible by the databanks while, in turn, methods of...

Catalogue: ESOMAR Congress 1979: The Challenge Of Eighties

Author: Samuel A. Wolpert

June 15, 1979

An alternative to transportation

The paper focuses upon the issues involved in travel/communication substitution, a topic given much greater prominence in recent years due to rapidly escalating costs of travel and energy shortages. The purpose of this paper is to present a general...

Catalogue: ESOMAR Congress 1977: Research For Decision Making

Authors: K. L. McGown, P. I. Weintraus

August 28, 1977

The influence of technical developments on marketing management information systems in retail organisations

This paper shows how much data may be structured into a computer based data bank in a manner which will allow the company to analyse its sales on a seasonal, yearly and possibly 5-yearly basis, in a manner convenient for assisting marketing...

Catalogue: Seminar 1977: Marketing Management Information Systems

Author: Gil T. Jones

June 15, 1977