Abstract:
The remainder of this paper is concerned with describing briefly a number of exercises in which research technologies have been utilised in combination to assist in predicting consumer behaviour. Most, but not all are related to investment decisions. Where papers or results have been published references are given in the bibliography but it is, of course, characteristic of same of the studies that they are of transient interest or that there are political or commercial reasons for not disclosing their content.
This could also be of interest:
Research Papers
Analyzing and forecasting world markets
Catalogue: ESOMAR Congress 1997: Learning From The Future
Authors: Andrew C. Gross, W. Benoy Joseph
 
September 1, 1997
Research Papers
Analyzing and forecasting world markets
Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Author: Andrew C. Gross
 
September 1, 1974
Research Papers
Use of the shape technique for forecasting pharmaceutical markets
Catalogue: Seminar 1977: Foresight Or Hindsight?
Author: Hugh Robert Stammers
Company: KANTAR TNS Malaysia
March 1, 1977
