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Research papers
Price information
This paper will examine some of the reasons for the price diversity in the telecom market, and some of the factors that are driving the operators to keep changing their prices. Price information is becoming more and more important, and different...
Catalogue: Seminar 1996: Telecommunications In A Dynamic Market Place
Author: Halvor Sannaes
June 15, 1996
Research papers
Action-based system to maintain customer loyalty
In 1993 Deutsche Telekom began to tackle systematically the issue of customer satisfaction. To this end, Deutsche Telekom uses the TRIM system from Infratest AG in Munich. TRIM produces data about customer loyalty and customer satisfaction with...
Catalogue: ESOMAR Congress 1995: Making The Decision
Author: Johannes Adler
Company: Deutsche Telekom
September 1, 1995
Research papers
Meeting the information challenge
In order to ensure BT - the largest telecommunications supplier in the UK - obtains maximum value from its investment in market research, its Personal Communications (PC) Division has put in place an initiative - the creation of a market research...
Catalogue: ESOMAR Congress 1994: Success Through Adaptation
Authors: Karen Ashton, David Smith, Andrew Dexter
Company: DVL Smith Ltd
September 1, 1994
Research papers
The EVE-2 trial
In May 1991 six European telecommunications companies agreed to develop a European-wide videophone service, promoting the use of international standards (ITU: H.320), through the European Video telephony (EV) programme. The main part of the programme...
Catalogue: B2B Marketing Seminar 1994: Reengineering Of Traditional Market Research
Authors: Jans Aasman, Margot Lagendijk, Ted Vonk
Company: NIPO
June 15, 1994
Research papers
Media research in segmented markets
The ACTS research technique is part of a new telephony revolution which has made a host of new services available to the population. At the heart of these new phone services are powerful and versatile computers capable of answering huge numbers of...
Catalogue: Seminar 1994: From Door-To-Door To Satellite
Authors: Mike Cooke, Julian Pounds
June 15, 1994
Research papers
How computer aided design and presentation of concepts speeds up the product development process
This paper presents a new technology, IdeaMap, designed to accomplish 4 objectives: a) Significantly increase the scope of elements that one can investigate to build improved concepts, b) Improve the speed at which the consumer data is analyzed and...
Catalogue: ESOMAR Congress 1993: The Many Faces of Quality Now And In Future
Authors: Derek C. Martin, Howard R. Moskowitz
Company: Moskowitz Jacobs Inc.
September 1, 1993
Case studies
