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Videos

Your attitude is not sustainable!

We approached this study with the intention of understanding how market research is currently being utilised by clients when making sustainability decisions, and identifying what room there is to optimise regarding how both clients and agencies...

Catalogue: Congress 2023
Authors: Ben Liang, Will Goodhand, Chris Wallbridge
Companies: Pernod Ricard, Pernod Ricard
October 5, 2023
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Citation

Liang, Goodhand and Wallbridge (2023a, October 05). Your attitude is not sustainable!. ANA - ESOMAR. Retrieved November 28, 2023, from


https://ana.esomar.org/documents/your-attitude-is-not-sustainable-12213


Videos
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Citation

Hess, M. (2023a, October 05). Facing Reality in the B2B Market. ANA - ESOMAR. Retrieved November 28, 2023, from


https://ana.esomar.org/documents/facing-reality-in-the-b2b-market


Videos
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Citation

Mukherjee, K. (2023a, October 05). Online Research Trends in the Middle East . ANA - ESOMAR. Retrieved November 28, 2023, from


https://ana.esomar.org/documents/online-research-trends-in-the-middle-east


Videos

2022 Research Got Talent Winners

2022 Research Got Talent Winner Supporting the Vision to Free Australia from Youth Homelessness Marissa Tsioutsis, Fiftyfive5, Australia Roger Kong, Fiftyfive5, Australia

Catalogue: Congress 2023
Authors: Marissa Tsioutsis, Roger Kong
Company: Fiftyfive5
October 5, 2023
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Citation

Tsioutsis and Kong (2023a, October 05). 2022 Research Got Talent Winners . ANA - ESOMAR. Retrieved November 28, 2023, from


https://ana.esomar.org/documents/2022-research-got-talent-winners-


Videos

Virtual Frontiers

?The metaverse is here, and it?s not only transforming how we see the world but how we participate in it ? from the factory floor to the meeting room.?Satya Nadella, Chief Executive Officer of MicrosoftThis paper outlines learnings from our...

Catalogue: Congress 2023
Authors: Rupert Sinclair, Faye Soares, Katrin Scheibert
Companies: Dow Jones, Kadence International
September 27, 2023
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Citation

Sinclair, Soares and Scheibert (2023a, September 27). Virtual Frontiers. ANA - ESOMAR. Retrieved November 28, 2023, from


https://ana.esomar.org/documents/virtual-frontiers-12185


Videos

Human or AI?

The impact of AI on the future of the market research industry is a topic that is currently generating a lot of discussion, excitement and fear. The implications of AI for our industry are varied and cover a wide range of potential areas of...

Catalogue: Congress 2023
Authors: Cecile Carre, Eva Wittmann, Cecile Carre, Eva Wittmann
Company: IPSOS
September 27, 2023
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Citation

Carre, Wittmann, Carre and Wittmann (2023a, September 27). Human or AI?. ANA - ESOMAR. Retrieved November 28, 2023, from


https://ana.esomar.org/documents/human-or-ai-12194


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Citation

(2022a, September 23). 75 Innovations. ANA - ESOMAR. Retrieved November 28, 2023, from


https://ana.esomar.org/documents/75-innovations


Videos

Hello DIA! What do you think about my hypotheses?

This paper explores an idea of an AI-based digital voice assistant as a quick insight-retrieving tool for marketresearch professionals, who always require a reference to the pre-existing knowledge base, studies andresearch work to formulate their...

Catalogue: Congress 2022: 75th Anniversary
Author:
Company: Kantar Kenya
September 23, 2022
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Citation

(2022a, September 23). Hello DIA! What do you think about my hypotheses?. ANA - ESOMAR. Retrieved November 28, 2023, from


https://ana.esomar.org/documents/hello-dia-what-do-you-think-about-my-hypotheses--11934


Videos
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Citation

(2022a, September 23). Don't Trust Your Brand Trust Score . ANA - ESOMAR. Retrieved November 28, 2023, from


https://ana.esomar.org/documents/don-t-trust-your-brand-trust-score-