Resources Library by ANA

Brazil at Home 2020

Join us to explore how the Brazilan market is reacting to the current pandemic while unveiling significant insights from a multi-brands case study conducted by tech-innovator eCGlobal.What learnings can you expect from this session:- Myth vs....

Catalogue: ESOMAR TV: Brazil at Home 2020

Authors: Adriana Rocha, Alain Mizrahi, Alfonso Regalado, Gustavo Majerowicz, Alessandra Frisso, Cintia Corrales, Duilio Novaes

July 2, 2020

Cultural anchoring

Managing the complexities of brand architecture has never been more challenging. Product commoditisation and competitive intensification have heightened the importance of building deep brand connections with target audiences. Meanwhile, market...

Catalogue: Congress 2014: What Inspires?

Authors: Neale Cotton, Julian Dunne

Company: The Lab Strategy & Planning

September 10, 2014

Steering healthier lifestyles

This case study takes place amidst a familiar backdrop sector funding cuts driving service reform. In this instance, this meant the proposed integration of separate behaviour change support services- for smoking, excessive alcohol consumption,...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories

Authors: Rachel Abbott, Eimear MacGarty

Company: The Behavioural Architects

November 16, 2016

A journey to Artificial Intelligence

This article will explore: The importance of accuracy when it comes to social insights. Sentiment and semantic accuracy both need to be at least over 70%, while the dataset to be analysed needs to be clean of "noise" i.e. irrelevant posts. Failure to...

Catalogue: Latin America 2017: #IN

Author: Michalis Michael

Company: DigitalMR Ltd

June 15, 2017

Moving from consumer to brand and business insights

The evolution of the insights function and its contribution to business growth is addressed in this presentation, which provides a specific example of how brand & business insights can be an integrated, future focussed, and growth-driving...

Catalogue: Congress 2016: #WOW

Authors: Stephen Cooper, Rachel Stern

September 22, 2016

Giving control of your history to participants

Facts are nothing without stories. Instead of a traditional qualitative campaign pre-test where participants evaluate stimuli, we created a museum with Corona's (AB inBev) history and focused on how consumers re-built it into stories.

Catalogue: Congress 2019: The Global Data & Insights Summit

Authors: Ángeles Rodríguez, Elisa Romo

Companies: De La Riva Group, AB InBev

September 8, 2019

Impact not to be sniffed at: How one study changed the global culture of fragrance

A case study that shows how IFF - a fragrance company - used ethnography to start making products for the first time...with products hitting the shelf in Oct 2019.

Catalogue: Fusion 2019

Authors: Katell Maguet, Oliver Sweet

Companies: Ipsos MRBI, International Flavors & Fragrances (IFF)

November 10, 2019

Data-banks in theory and in practice

Data-banks do not grow up on their own. They are constrained by the objectives of the researchers or administrators who build them, and by the institution or environment that they relate to. Ideally they imply and require systematic planning. In...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning

Author: Naomi E. Mcintosh

September 1, 1973

The evolution of product testing in the new digital world

This paper entails how CLTs can be adapted to today's needs by showcasing three case studies in the soft drinks category. We showcase how we used rapid prototyping to accelerate product development to shorten the time to market. Another case study...

Catalogue: Latin America 2020 - Insights Festival

Authors: Nikolai Reynolds, Anton Netkach, Anna Taranyan

Companies: IPSOS, PepsiCo

October 19, 2020