Hello Alexa, is there any survey for me?

Date of publication: September 15, 2020

Company: FFIND DE

Author: Ennio Armato

Abstract:

Sharing economy, cloud computing, AR in smartphones, AI in smart homes. But what is the next step to make market research "Smart"? Nowadays a consumer expects, rather than seeks, a direct dialogue with a brand through direct channels where they can share thoughts and experiences. We believe we must stop looking for respondents and stop looking for people driven by the reward intent. We must look for opinions and intentions in an authentic and transparent way. At the ESOMAR Congress 2019 we demonstrated that 70% of smart speaker owners in the US are willing to be interviewed by Alexa without a reward. But would they join a panel? We ran an experiment to find out. Join us and be inspired!

Ennio Armato

Author

This is a long description of some author details.

Videos

Research Papers

Videos

2020 Vision

Catalogue: Insights Festival 2020

Authors: Helenor Gilmour, Pete Maginn

 

September 15, 2020

  • PDF
  • This could also be of interest