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Research papers

We are still confused- But on a higher level

Most case stories are. written when the success is an established fact. This paper is a case where part of the story was written in advance, in the form of objectives. To be precise, it is a case story the outcome of which is not yet known. The story...

Catalogue: ESOMAR/WAPOR Conference 1965
Author: Niels Vinding
June 15, 1965
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Citation

Vinding, N. (1965a, June 15). We are still confused- But on a higher level. ANA - ESOMAR. Retrieved December 05, 2023, from


https://ana.esomar.org/documents/we-are-still-confused--but-on-a-higher-level


Research papers

Experience in the introduction of new food products

The term new product is very complex and should therefore he explained: we understand it to mean on the one hand a completely new product which just did not exist before. It is difficult to find an example for this. We can speak of a new product when...

Catalogue: ESOMAR/WAPOR Conference 1965
Author: Werner Ziefle
June 15, 1965
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Citation

Ziefle, W. (1965a, June 15). Experience in the introduction of new food products. ANA - ESOMAR. Retrieved December 05, 2023, from


https://ana.esomar.org/documents/experience-in-the-introduction-of-new-food-products