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The potential power of digital creative

While digital media spend continues to grow exponentially, particularly in video and mobile platforms, creative is generally an after-thought when marketers are planning a digital campaign. While the ad industry provides a range of creative options,...

Catalogue: Congress 2016: #WOW
Authors: Samuel Kim, Matthew Sharp, Cortney Henseler
June 15, 2016
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Citation

Kim, Sharp and Henseler (2016a, June 15). The potential power of digital creative. ANA - ESOMAR. Retrieved May 11, 2024, from


https://ana.esomar.org/documents/the-potential-power-of-digital-creative


Videos

Organizational research reinvigoration

As a top five Internet company, AOL has historically struggled with the role of research, analytics and insights. In the past two years, however, the company re- oriented itself around the voice of the consumer. In doing so, research became a...

Catalogue: Congress 2013: Think Big
Authors: Christian Kugel, Cortney Henseler
June 15, 2013
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Citation

Kugel and Henseler (2013a, June 15). Organizational research reinvigoration. ANA - ESOMAR. Retrieved May 11, 2024, from


https://ana.esomar.org/documents/organizational-research-reinvigoration