Tag: "Advertising Effectiveness"
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Research papers
When every second counts
Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends
Company: GfK
Date: June 15, 1998
Author: Lex van Meurs
Research papers
The brand choice and quantity model
Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends
Company: Nielsen
Date: June 15, 1998
Author: Axel Tenbusch
Research papers
Effectiveness of television advertising exposure for packaged goods brands
Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends
Date: June 15, 1998
Authors: James F. Donius, Michael von Gonten
Case studies
Qualities of radio advertising
Catalogue: 2nd Radio Research Symposium
Date: June 15, 1997
Author: Christoph Wild
Research papers
Effective radio advertising
Catalogue: 2nd Radio Research Symposium
Date: June 15, 1997
Author: Swantje Brennecke
Research papers
Tv advertising effectiveness
Catalogue: Revolutions In Panel Research 1997: New Questions, New Solutions
Company: GfK
Date: February 1, 1997
Authors: Raimund Wildner, Klaus Kindelmann
Case studies
The French single source experience
Catalogue: Seminar 1996: Managing Media Data For Market Profit
Company: MarketingScan
Date: November 11, 1996
Authors: Laurent Battais, Laurent Spitzer
Research papers
Program types
Catalogue: Seminar 1996: Managing Media Data For Market Profit
Date: November 11, 1996
Author: Uwe Munzinger
Research papers
Advertising exposure and advertising effects
Catalogue: Seminar 1996: Managing Media Data For Market Profit
Date: November 11, 1996
Authors: James F. Donius, Michael von Gonten
Research papers
Advertising effect modelling
Catalogue: Seminar 1996: Managing Media Data For Market Profit
Date: November 11, 1996
Author: Lars Grønholdt
Research papers
