Tag: "Advertising Effectiveness"

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Research papers

How consumers assess the value of advertising

Catalogue: Seminar 1995: Advertising, Sponsorship And Promotions
Date: June 15, 1995
Author: Robert H. Ducoffe

Research papers

Evaluating commercial communication effectiveness

Catalogue: Seminar 1995: Advertising, Sponsorship And Promotions
Company: IPSOS
Date: June 15, 1995
Author: Carlos Harding

Research papers

Consumer direct mail

Catalogue: Seminar 1995: Advertising, Sponsorship And Promotions
Date: June 15, 1995
Authors: Fiona Bell, Nick Francis

Research papers

Understanding how advertising works and implications for measurement of its effectiveness

Catalogue: Latin America 1995: Trends And Tools For Business Decisions
Companies: Kantar, IBOPE Inteligencia
Date: May 1, 1995
Authors: Rosie Riley, Aurora Yasuda

Research papers

Persuasive advertising

Catalogue: ESOMAR Congress 1994: Success Through Adaptation
Date: September 1, 1994
Author: Margaret H. Blair

Research papers

Understanding brand success

Catalogue: Seminar 1994: Building Successful Brands
Date: June 15, 1994
Authors: John Baker, Tony Camp, Len J. Marchant

Research papers

Should advertising spend be maintained at all costs?

Catalogue: Seminar 1994: Building Successful Brands
Companies: Ogilvy, Kantar
Date: June 15, 1994
Authors: Sheila Byfield, Allan Breese

Research papers

Phone text, a form of interactive television

Catalogue: Seminar 1994: From Door-To-Door To Satellite
Company: GfK
Date: June 15, 1994
Author: Leendert van Meerem

Research papers

Media research

Catalogue: Seminar 1994: From Door-To-Door To Satellite
Date: June 15, 1994
Author: Marion Appel

Research papers

How to effectively compete against private-label brands

Catalogue: Seminar 1994: Building Successful Brands
Date: June 15, 1994
Author: Susan R. Ashley

Research papers

Advances in evaluation of retailer events

Catalogue: Seminar 1994: The Changing Faces Of Panel Research
Company: Nielsen
Date: June 15, 1994
Authors: Petri Hirvonen, Hermann Pöhlmann

Research papers

Who is really watching the commercials?

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Date: May 1, 1994
Author: Phil Gullen