Tag: "Advertising Effectiveness"

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Research papers

Effective radio advertising

Catalogue: 2nd Radio Research Symposium
Date: June 15, 1997
Author: Swantje Brennecke

Research papers

Tv advertising effectiveness

Catalogue: Revolutions In Panel Research 1997: New Questions, New Solutions
Company: GfK
Date: February 1, 1997
Authors: Raimund Wildner, Klaus Kindelmann

Case studies

The French single source experience

Catalogue: Seminar 1996: Managing Media Data For Market Profit
Company: MarketingScan
Date: November 11, 1996
Authors: Laurent Battais, Laurent Spitzer

Research papers

Program types

Catalogue: Seminar 1996: Managing Media Data For Market Profit
Date: November 11, 1996
Author: Uwe Munzinger

Research papers

Advertising exposure and advertising effects

Catalogue: Seminar 1996: Managing Media Data For Market Profit
Date: November 11, 1996
Authors: James F. Donius, Michael von Gonten

Research papers

Advertising effect modelling

Catalogue: Seminar 1996: Managing Media Data For Market Profit
Date: November 11, 1996
Author: Lars Grønholdt

Research papers

Can advertising pre-tests predict the longevity of advertising effects?

Catalogue: ESOMAR Congress 1995: Making The Decision
Date: September 1, 1995
Author: Max Blackston

Research papers

Maximising the effectiveness of direct response television advertising

Catalogue: Seminar 1995: Advertising, Sponsorship And Promotions
Date: June 15, 1995
Authors: Richard Fielding, Hugh Johnson

Research papers

How consumers assess the value of advertising

Catalogue: Seminar 1995: Advertising, Sponsorship And Promotions
Date: June 15, 1995
Author: Robert H. Ducoffe

Research papers

Evaluating commercial communication effectiveness

Catalogue: Seminar 1995: Advertising, Sponsorship And Promotions
Company: IPSOS
Date: June 15, 1995
Author: Carlos Harding

Research papers

Consumer direct mail

Catalogue: Seminar 1995: Advertising, Sponsorship And Promotions
Date: June 15, 1995
Authors: Fiona Bell, Nick Francis

Research papers

Understanding how advertising works and implications for measurement of its effectiveness

Catalogue: Latin America 1995: Trends And Tools For Business Decisions
Companies: Kantar, IBOPE Inteligencia
Date: May 1, 1995
Authors: Rosie Riley, Aurora Yasuda