Tag: "Behavioural Data"

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Research papers

Some comments on the use of "models" in advertising research

Catalogue: Seminar 1971: Translating Advanced Advertising Theories Into Research Reality
Date: June 15, 1971
Author: Martin Fishbein

Research papers

Comments on T. Nowak's and S. Smith's paper

Catalogue: Seminar 1971: Translating Advanced Advertising Theories Into Research Reality
Date: June 15, 1971
Author: Seymour Smith

Research papers

Advertising works

Catalogue: Seminar 1971: Translating Advanced Advertising Theories Into Research Reality
Company: The Coca-Cola Company
Date: June 15, 1971
Authors: Theodore Nowak, Seymour Smith

Research papers

Some aspects of attitudes measurement multidimensional scaling

Catalogue: Seminar 1970: Attitude And Motivation Research
Date: February 1, 1970
Author: Jean-François Boss

Research papers

What causes contestants to participate in open contests? (German)

Catalogue: ESOMAR Congress 1966
Date: September 1, 1966
Author: Berend H. Feddersen

Research papers

What causes contestants to participate in open contests?

Catalogue: ESOMAR Congress 1966
Date: September 1, 1966
Author: Berend H. Feddersen

Research papers

The use of models and simulation techniques in the interpretation of market research data

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Date: June 15, 1961
Author: David Lowe-Watson