Tag: "Communication Strategy"

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Research papers

Tracking studies

Catalogue: ESOMAR Congress 1977: Research For Decision Making
Company: IPSOS
Date: June 15, 1977
Authors: Robert M. Worcester, Elizabeth Mansbridge

Research papers

Contribution of qualitative research techniques to the definition of product and communication strategies in the holiday field

Catalogue: Seminar 1977: Travel And Tourism
Date: June 15, 1977
Author: Marianne de Souza

Research papers

Using linguistic coding to explore the way advertisements in press and TV communicate

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Date: June 15, 1976
Authors: Guy Consterdine, Colin McDonald

Research reports

Qualitative research on economy peas packaging

Catalogue: CRAM/Peter Cooper Archive Collection
Date: June 3, 1974
Author: CRAM/Peter Cooper Archive

Research reports

Qualitative research into Kotex flushability advertising approaches

Catalogue: CRAM/Peter Cooper Archive Collection
Date: April 12, 1974
Author: CRAM/Peter Cooper Archive

Research reports

Qualitative research report on three new 'top deck' test commercials

Catalogue: CRAM/Peter Cooper Archive Collection
Date: February 11, 1974
Author: CRAM/Peter Cooper Archive

Research reports

Report on qualitative research on Silvikrin advertising

Catalogue: CRAM/Peter Cooper Archive Collection
Date: December 3, 1973
Author: CRAM/Peter Cooper Archive

Research reports

Qualitative research on Aquafresh commercials

Catalogue: CRAM/Peter Cooper Archive Collection
Date: August 18, 1973
Author: CRAM/Peter Cooper Archive

Research reports

Macleans white fluoride

Catalogue: CRAM/Peter Cooper Archive Collection
Date: July 11, 1973
Author: CRAM/Peter Cooper Archive

Research reports

Qualitative research on Dry-Baby Liners

Catalogue: CRAM/Peter Cooper Archive Collection
Date: January 12, 1973
Author: CRAM/Peter Cooper Archive

Research reports

Research summary of results on 'Sea Cruise' and 'Party' television commercials

Catalogue: CRAM/Peter Cooper Archive Collection
Date: January 3, 1973
Author: CRAM/Peter Cooper Archive

Research reports

Qualitative research on Mosaic and R.S.V.P. tv commercials

Catalogue: CRAM/Peter Cooper Archive Collection
Date: March 21, 1972
Author: CRAM/Peter Cooper Archive