Tag: "Consumer Perception"

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Research papers

NSS: Pricesensitivity-meter (PSM)

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Date: September 1, 1976
Author: Peter H. van Westendorp

Research reports

Qualitative research into packet soup naming

Catalogue: CRAM/Peter Cooper Archive Collection
Date: April 1, 1976
Author: CRAM/Peter Cooper Archive

Research reports

Qualitative research into Walls packaged bacon

Catalogue: CRAM/Peter Cooper Archive Collection
Date: March 1, 1976
Author: CRAM/Peter Cooper Archive

Research papers

Cinema versus television

Catalogue: Seminar 1976: Beyond Vehicle Audiences
Date: March 1, 1976
Author: Louis Marton

Research papers

A study of the effects of printing quality on the readers' perceptions of magazine advertisements

Catalogue: Seminar 1976: Beyond Vehicle Audiences
Date: March 1, 1976
Author: Alan Smith

Research reports

Qualitative research on Servis advertising concept

Catalogue: CRAM/Peter Cooper Archive Collection
Date: August 1, 1975
Author: CRAM/Peter Cooper Archive

Research reports

Qualitative consumer research on Gancia Spumante

Catalogue: CRAM/Peter Cooper Archive Collection
Date: July 10, 1975
Author: CRAM/Peter Cooper Archive

Research reports

Qualitative research into the visual appearance of carcass meat and meat approximations

Catalogue: CRAM/Peter Cooper Archive Collection
Date: July 8, 1975
Author: CRAM/Peter Cooper Archive

Research papers

Standard surveys for analysing local bank competition (German)

Catalogue: Seminar 1975: The Use Of Market Research In The Financial Fields
Company: Institut für Demoskopie Allensbach GmbH
Date: February 1, 1975
Author: Herbert Geiger

Research papers

Standard surveys for analysing local bank competition

Catalogue: Seminar 1975: The Use Of Market Research In The Financial Fields
Company: Institut für Demoskopie Allensbach GmbH
Date: February 1, 1975
Author: Herbert Geiger

Research reports

Rank Xerox sales service in West Midlands

Catalogue: CRAM/Peter Cooper Archive Collection
Date: January 17, 1975
Author: CRAM/Peter Cooper Archive

Research reports

Qualitative research on the 'freshness sector'

Catalogue: CRAM/Peter Cooper Archive Collection
Date: January 3, 1975
Author: CRAM/Peter Cooper Archive