Two case studies are presented in order to demonstrate the unique ways in which UNICEF is gathering data to inform its programming activities and assess its overall impact. In the fist case study, UNICEF Somali and the Education Cluster were eager to identify schools in Central South Somalia and understand the operational capacity of those learning facilities in an effort to obtain never-before-gathered data on the quality and scope of educational sector. In the second case study, Forcier and UNICEF South Sudan have developed a robust approach to monitor the programmes UNICEF supports in order to obtain regular and comprehensive data across a variety of sectors and ensure more in-depth and rapid analysis in another challenging and fractured environment.
To contribute to society, we usually think about donations. However, if we use our expertise to conduct research to address the burning issues in society, it can bring much more value than we thought. One powerful finding provided by market research can benefit millions of people. One attempt from a market research company to contribute to the world can influence millions of people and change their lives. That is the meaning of "One Is Greater Than One Million." So how do you make "One Greater Than One Million"? This presentation explores a successful case study from Vietnam, providing insight on the differences in attitude and behaviour between happy and unhappy families. The research was followed by a mass media campaign at NO cost, which will inspire you to think about new ways to make the world better.
Gender inequality is a global issue, and of particular concern in Cambodia, but by how much? And how are gender dynamics changing, if at all, among younger cohorts? This study investigates the current state of gender dynamics in Cambodia, especially topical given the country's current transformation from a low to middle income society. How will Cambodia progress as a nation when half its population is not empowered? There is a need to reshape traditional gender roles if Cambodia would like to harness the power and impact of its total population. The results offer both specific and broad implications for how Cambodia as a country can leverage the findings, as well as how other countries can apply the learnings, especially as it relates to the growing influence and power of the Internet.
A move from autocracy to democracy, political polling is coming of age in some countries. Hear what is happening in Indonesia and Myanmar from two of the ESOMAR Country representatives.
While there are many theories on high usage of Internet and Social Media amongst women in Saudi Arabia, very few actually examined the practical implications of such usage. Through usage of a customized online platform, we were able to conclusively establish the utility of online & social media for marketing research purposes. We were also able to find a way of getting high quality, insightful and unbiased open ended statements that are otherwise very difficult to elicit in a conservative society, especially wherein the culture of writing and articulation is not as well developed as in other markets. Above all, we were able to find out a practical way of engaging consumers for a long term, especially because the study extended to a whole month.
Sustainability is the buzzword of the century, commonly used by all sectors globally. It is a big word with a magnitude of dimensions behind it, and a word that still means little to most. Sustainability often calls for behaviour change, which is why we began our journey by defining what the word means and how to make it inspirational and actionable for all. We ultimately de?ned sustainability as a set of actions demonstrating sustainable living, and explored the frequency of these actions to map the Turkish nation across four quadrants. This became the framework for identifying the right strategy on who and how to approach in the quest for making the world a better place.