Let's take a look at the lives of typical rural Indian women and understand what social norms and practices prevent them from achieving economic advancement. Our understanding will help unveil major barriers to women's participation in upskilling and employment generation programs offered by a leading local NGO- The Light of Life Trust (LOLT).We will identify ways in which LOLT can address these barriers and increase women's enrollment in its program as well as their successful transition to employment after completion of the program. This will help women fulfill their foremost aspiration of achieving greater financial security!
Research complex banking themes within a financially impaired culture. Can UX research help both business and users to achieve understanding and build a relationship? We wanted to provide an easy to use, simple and intuitive digital channel to low income prospect clients, in order to increase our client base. The challenge was taken and lead by an internal team of UX designers, sponsored by the business area in charge for the digital channels. People with low income may be more reluctant and suspicious about using Itau's digital channels for banking. Reluctance may come from unfamiliarity with technology and lack of affinity with the brand. A Design Thinking approach was used to guide the project throughout five major phases: exploration, synthesis, ideation, prototyping and testing.
Research complex banking themes within a financially impaired culture. Can UX research help both business and users to achieve understanding and build a relationship?
Consumer learnings from this work have been integrated into new communications in local markets, they have supported changes in concepts, and the positioning of new projects. GSK now has a much stronger future pipeline for new generation innovation.
Consumer learnings from this work have been integrated into new communications in local markets, they have supported changes in concepts, and the positioning of new projects. GSK now has a much stronger future pipeline for new generation innovation.
Huge potential impact in India and internationally where diarrhoea kills large numbers. This is a really excellent, thorough and innovative and effective piece of research.
This very important piece of research is something that could make a real difference to half the population.
BBC Media Action is the BBC's international development charity who use the power of media and communication to help reduce poverty and support people in understanding their rights. Sonia Whitehead will summarise how they have used qualitative research to both inform the development of TV and Radio programmes and understand their impact. Work will be presented from countries such as Ethiopia, Afghanistan, South Sudan and Somalia.
Gender inequality is a global issue, and of particular concern in Cambodia, but by how much? And how are gender dynamics changing, if at all, among younger cohorts? This study investigates the current state of gender dynamics in Cambodia, especially topical given the country's current transformation from a low to middle income society. How will Cambodia progress as a nation when half its population is not empowered? There is a need to reshape traditional gender roles if Cambodia would like to harness the power and impact of its total population. The results offer both specific and broad implications for how Cambodia as a country can leverage the findings, as well as how other countries can apply the learnings, especially as it relates to the growing influence and power of the Internet.