Tag: "Digital Media"

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Research papers

What do wearable devices bring to market research?

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Company: Kantar
Date: June 17, 2014
Author: Alex Johnson

Videos

What do wearable devices bring to market research?

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Company: Kantar
Date: June 15, 2014
Author: Alex Johnson

Videos

New generation brands (Spanish)

Catalogue: Latin America 2014: Accelerating Growth
Date: June 15, 2014
Authors: María Luz Moreno, Natalia Gitelman, Federico Barallobre

Research papers

New generation brands

Catalogue: Latin America 2014: Accelerating Growth
Date: April 4, 2014
Authors: Federico Barallobre, Natalia Gitelman, María Luz Moreno

Research papers

Writing Wikipedia

Catalogue: 3D Digital Dimensions 2012: (Online + Social Media + Mobile) Research
Date: November 6, 2012
Author: Jörn Schulz

Videos

Multi-platform Internet measurement- The indispensable ignition

Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!
Date: June 15, 2012
Author: Marta Klepka

Research papers

From the blog to the record shop

Catalogue: Qualitative 2011: Embrace, Inspire And Celebrate!
Companies: Universal Music Group , Sparkler
Date: November 13, 2011
Authors: Jamie Allsopp, Hanna Chalmers

Research papers

Reach/frequency and optimization challenges as traditional media go digital

Catalogue: WM3 2010: Your Audience = Media Consumer + Generator
Date: October 21, 2010
Authors: Tony Jarvis, Pete Walsh

Research papers

The digital world of children and young adolescents

Catalogue: Congress 2010: The Changing Face Of Market Research
Date: September 15, 2010
Authors: Barbie Clarke, Andrew Harrison, Marc Goodchild

Research papers

License to peek?

Catalogue: Congress 2010: The Changing Face Of Market Research
Company: Kantar
Date: September 15, 2010
Authors: George Pappachen, Richard Coombe

Research papers

Is there a future for 'real' qualitative market research interviewing in the digital age?

Catalogue: Congress 2010: The Changing Face Of Market Research
Date: September 15, 2010
Author: Neil McPhee

Research papers

Decoding the digital needs

Catalogue: Latin America 2010: The Innovation Journey
Company: Kantar
Date: May 21, 2010
Authors: Trixie Cartwright, Ana Patricia Sequeira