Resources Library by ANA

How reliable is my audience?

Catalogue: WM3 2009: Change Is In The Air...

Companies: Stichting Kijkonderzoek (SKO), GfK

Date: May 7, 2009

Authors: Bas de Vos, Mariana Irazoqui, Jeroen Nikkel, Adriaan Hoogendoorn

Pushing the envelope

Catalogue: Congress 2008: Frontiers

Company: Microsoft

Date: September 26, 2008

Author: Beth Uyenco

Quality insights to solve a luxury problem

Catalogue: WM3- Worldwide Multi Media Measurement 2008

Companies: Microsoft, Wavemaker

Date: June 1, 2008

Authors: Beth Uyenco, Alex Charlton, Olivier Goulet

Real environments

Catalogue: Asia Pacific 2008

Date: April 9, 2008

Authors: Prashant Ramachandran, Kunal Sinha

Consumer behaviour in a multi-media environment

Catalogue: Worldwide Multi Media Measurement 2006

Date: June 4, 2006

Authors: James H. Collins, Kathleen P. Mahoney

How brands blossom in an increasingly complex world of choice

Catalogue: Brandmatters 2006

Date: February 8, 2006

Author: Lisa Leckie

Engaging an entire corporation with your consumer insights

Catalogue: Qualitative 2005

Date: November 13, 2005

Author: Adam Wadsworth

DVR impact is not 30-second shattering

Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media

Date: June 23, 2005

Authors: Rachel Mueller-Lust, Artie Bulgrin

Do new digital media change deeply ingrained behaviors in European digital consumers?

Catalogue: ESOMAR Conference on Digital Futures 2005

Date: March 1, 2005

Author: Idalina Cappe de Baillon

The 2003 MTV influential moviegoers study

Catalogue: ESOMAR Conference on Marketing 2004

Company: Viacom International Media Networks

Date: October 10, 2004

Authors: Elaine Nefsky, Matt Catapano, Mike Garrison

Convergennation

Catalogue: ESOMAR Technovate Conference 2003

Date: January 26, 2003

Authors: Alexandre F. Amoukteh, Phillip A. Cartwright, Caroline Edwards

Beyond media plans

Catalogue: ESOMAR Congress 2002: Consolidation Or Renewal?

Company: Procter & Gamble

Date: September 22, 2002

Authors: Hans Ulrich Krause, Oscar Jamhouri