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Audio Alchemy
Brands face numerous challenges to break through in today's growing and crowded audio streaming landscape. With this rise in audio consumption, it has become more difficult to produce ads that are captivating, memorable and improve demand. Each...
Catalogue: Congress 2024
Authors: Alyson Sprague, Morgan Evans, Aaron Reid, Cyrus H. McCandless
October 1, 2024
Videos
The Impact of Attention
Brands spend billions of dollars a year on advertising worldwide, in an environment where it is harder to gain people?s attention, and also attribute how effective a brand?s advertising spend is. In 2022, Dr. Karen Nelson-Field, CEO of...
Catalogue: Congress 2024
Authors: Richard Colwell, Jill McGrath, Karen Nelson-Field
October 1, 2024
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Respondent Engagement is alarmingly low and how to fix it
AAI powered platforms can now (or will soon) provide an efficient way to deliver deep insights at scale. Sample sourcing has not adapted to the needs of this burgeoning segment, we have good (albeit expensive) sources for small qual groups and...
Catalogue: Congress 2024
Author:
Company: Virtual Incentives
October 1, 2024
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Back to the Future
Predicting the future for a horizon that spans beyond 10 years is a complex and uncertain task, especially in volatile times when the world is facing unprecedented challenges such as climate change, geopolitical tensions and social unrest. In this...
Catalogue: Congress 2024
Authors: Javier Camino, Giles Hedger, Laura Hurst, Mitali Menda, Benjamin Lickfett, Guy Middleton, James Randall, Harry Rokison, Alberto Romano, Mark Sandys
October 1, 2024
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Decoding the Dark Web
The ?dark web? is now the starting point of many ideas and movements that aren?t comfortable existing in view of mainstream culture. It?s hidden and detached, challenging and closed, hostile and acutely uncomfortable; it?s not a source of insight...
Catalogue:
Authors: Paul Labagnara, Katie Lucas
October 1, 2024
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From Conversations to Conversion
Xtra engagementIntelligent and personalised conversations, facilitated through a modern and interactive survey format, significantly enhanced the engagement of Xbox gamers in this research. By creating a natural conversational and inviting...
Catalogue: Congress 2024
Authors: Kathy Cheng, Romani Patel
October 1, 2024
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