Resources Library by ANA

Opportunities for translating new product concept screening techniques from the US To Japan, Europe and the world

This paper analyzes the similarities across countries in the way consumers respond to new product ideas, then describes a technique that can successfully screen new product ideas around the world.

Catalogue: ESOMAR/ARF/JMA Conference 1990: America, Japan and EC '92

Author: Jeffrey L. Pope

June 15, 1990

The internationalisation of everyday-life-research

This paper is about a new international approach to consumer research. The Approach uses the concept of Everyday-Life Research (EDL) which is derived from the principles of phenomenology, ethnomethodology, and social psychology seeking to understand...

Catalogue: ESOMAR/ARF/JMA Conference 1990: America, Japan and EC '92

Authors: Norbert Homma, Jorg Ueltzhoffer

Company: SINUS Markt- und Sozialforschung GmbH

June 15, 1990

Targeting the outdoor audience using research to build a new outdoor medium

Adshel Superlite is a new medium from More O'Ferrall. It was launched as recently as 1987 in the UK and enjoyed immediate success. The medium is 1.8m x 1.2m back illuminated panels on bus shelters. There are now more than 19000 across the country -...

Catalogue: Seminar 1990: The Quality Of Media Information

Authors: Francis D. Goodwin, John Clemens

June 15, 1990

The automotive industry in post-1992 Europe

We can speak meaningfully about the European Automobile Industry only by placing it in its world context. After a brief glance at the automobile industry and the automobile market in Europe today, we will analyze some probable influences on this...

Catalogue: Seminar 1990: Countdown to 1992

Author: Daniel Leconte

June 15, 1990

New product development

This is one of the key activities for most companies, whether to keep the current business up to date with changing market conditions or to find opportunities in markets which are new for the company concerned. There must be very few companies in the...

Catalogue: ESOMAR Monograph Series Vol.1: New Product Development

Author: Peter M. Kraushar

June 15, 1990

New products and services delivery system in banking

It has been five years now since the foreign banks had tried "to break" the traditional relationship between customers and Spanish banks with a product banking approach. They launched new products with innovative features like the house mortgage...

Catalogue: Seminar 1990: New Product Development

Author: Alberto Hernandez

June 15, 1990

Margin optimisation throughout the brand life-cycle

This paper seeks to show how the underlying mechanism that determines the selection of differently priced goods acts through the life cycle of individual brands, and how strategic and tactical changes in the price of a brand affect this relationship....

Catalogue: Seminar 1990: New Product Development

Authors: Warwick Frearson, Trevor Richards

June 15, 1990

Global strategies for Japanese products in major Asian and Western countries: International comparative survey

In this report, differences in how Japanese products are seen are studied based on an international comparative survey in light of the above problem, and 4 viewpoints are offered as an idea for the breakthrough of Japanese companies for...

Catalogue: ESOMAR/ARF/JMA Conference 1990: America, Japan and EC '92

Author: Shungo Hiromura

June 15, 1990

A guide to the public database worldwide and the way to use it for a better marketing

In the field of information one can observe two simultaneous phenomena which, of course, are somewhat related: 1. Everything is going faster and faster : the life of a product gets shorter and shorter, new materials are available, more competitors...

Catalogue: Seminar 1990: How To Cope With Data Overload

Author: François Libmann

June 15, 1990