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Research papers

Solving the problem of data complexity and information overload

After nearly a twenty-year experience of collecting and analyzing marketing data, designing and implementing management support systems, Research International and Studio della Grisa committed themselves to create a new, powerful, easy-to-use,...

Catalogue: Seminar 1990: How To Cope With Data Overload
Author: Andrea Traverso
June 15, 1990
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Citation

Traverso, A. (1990a, June 15). Solving the problem of data complexity and information overload. ANA - ESOMAR. Retrieved February 17, 2026, from


https://ana.esomar.org/documents/solving-the-problem-of-data-complexity-and-information-overload


Research papers

All viewers (or readers or listeners) are equal

The history of media research displays not only continuing refinement of the methods of audience enumeration and classification, but also a questioning of the adequacy of 'mere numbers and repeated demands for more qualitative data. This paper...

Catalogue: Seminar 1990: The Quality Of Media Information
Author: Michael M. Brown
June 15, 1990
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Citation

Brown, M. M. (1990a, June 15). All viewers (or readers or listeners) are equal. ANA - ESOMAR. Retrieved February 17, 2026, from


https://ana.esomar.org/documents/all-viewers-or-readers-or-listeners-are-equal


Research papers

An expertsystem as a tool for risk management

The expert system RISCUE is developed to assist insurance managers to take decisions about the optimal risk strategy. RISCUE consists of a number of computer programs, combined with data on risk variables which are specific for the company or...

Catalogue: Seminar 1990: Qualitative Research- How Are We Preparing For The Future?
Author: Jetty M. M. Plasschaert
Company: PQR-Research
June 15, 1990
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Citation

Plasschaert, J. M. (1990a, June 15). An expertsystem as a tool for risk management. ANA - ESOMAR. Retrieved February 17, 2026, from


https://ana.esomar.org/documents/an-expertsystem-as-a-tool-for-risk-management


Research papers

Qualitative research as a supplier of relevant and applicable action models

The paper focuses on the relationship between the research agency and its client and the production of client satisfaction within the context of business-to-business research. Client satisfaction and the quality of qualitative research is to a high...

Catalogue: Seminar 1990: Qualitative Research- How Are We Preparing For The Future?
Author: Jan De Tremerie
June 15, 1990
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Citation

De Tremerie, J. (1990a, June 15). Qualitative research as a supplier of relevant and applicable action models. ANA - ESOMAR. Retrieved February 17, 2026, from


https://ana.esomar.org/documents/qualitative-research-as-a-supplier-of-relevant-and-applicable-action-models


Research papers

TV audience measurement validation

Beginning in 1981 a new facility became available in France : the household audience meter coupled with the Audimat panel system. Each day the viewing figures for the previous 24 hours were made available, precise to the second. And because these...

Catalogue: Seminar 1990: The Quality Of Media Information
Authors: Dominique Scaglia, Jacques Braun
Company: Mediametrie
June 15, 1990
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Citation

Scaglia and Braun (1990a, June 15). TV audience measurement validation. ANA - ESOMAR. Retrieved February 17, 2026, from


https://ana.esomar.org/documents/tv-audience-measurement-validation


Research papers

The human resources management consultant in the Europe of 1992

In this paper I will attempt to describe the organisation of human resources management in European companies, and the impact of the building of Europe in that area, today and in the future. I will speak particularly of multinational companies, but...

Catalogue: Seminar 1990: Countdown to 1992
Author: Denise Annandale-Massa
June 15, 1990
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Citation

Annandale-Massa, D. (1990a, June 15). The human resources management consultant in the Europe of 1992. ANA - ESOMAR. Retrieved February 17, 2026, from


https://ana.esomar.org/documents/the-human-resources-management-consultant-in-the-europe-of-1992


Research papers

Examining the communication properties of interlinked print and television advertisements

This paper describes a second UK project designed to extend our understanding of how print advertisements and television commercials interact with each other, in communication terms. A previous study along the same lines was the subject of a paper...

Catalogue: Seminar 1990: The Quality Of Media Information
Author: Alan Smith
June 15, 1990
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Citation

Smith, A. (1990a, June 15). Examining the communication properties of interlinked print and television advertisements. ANA - ESOMAR. Retrieved February 17, 2026, from


https://ana.esomar.org/documents/examining-the-communication-properties-of-interlinked-print-and-television-advertisements


Research papers

From hearing it said to seeing it done

In our day, resorting to the declarative is not sufficient, in particular when daily concerns and cultural practices are involved. Discourse is frequently stereotyped through cliches conveyed by public opinion as echoed by the media. Individuals are...

Catalogue: Seminar 1990: Qualitative Research- How Are We Preparing For The Future?
Authors: Sylvie Motte, Laure Schapira
June 15, 1990
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Citation

Motte and Schapira (1990a, June 15). From hearing it said to seeing it done. ANA - ESOMAR. Retrieved February 17, 2026, from


https://ana.esomar.org/documents/from-hearing-it-said-to-seeing-it-done


Research papers

Data manipulation options for researchers

The paper addresses those researchers who would like to go beyond the specific MR packages available to them and themselves manipulate the raw data to get further insights. The first part of the article compares and contrasts primarily the mainframe...

Catalogue: Seminar 1990: How To Cope With Data Overload
Author: Alok Joshi
June 15, 1990
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Citation

Joshi, A. (1990a, June 15). Data manipulation options for researchers . ANA - ESOMAR. Retrieved February 17, 2026, from


https://ana.esomar.org/documents/data-manipulation-options-for-researchers-