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Research papers
The spiral of silence hypothesis
Noelle-Neumann 's Spiral of Silence theory contains a number of hypotheses. For our purpose the following is important: When people believe that their opinions about a certain subject are not shared by a majority in their country they will hesitate...
Catalogue: ESOMAR Congress 1989
Author: Harm't Hart
September 1, 1989
Research papers
Using market research to shape a national health programme for India
This paper shows how a market research study in rural India designed essentially to develop communication for India's National Diarrhoea Management Programme, resulted in shaping the programme strategy. Diarrhoea is a major cause of child mortality...
Catalogue: ESOMAR Congress 1989
Authors: Ramesh Thadani, Hema Viswanathan, Rajiv Inamdar
Company: IMRB International
September 1, 1989
Research papers
Semiometrics (French)
Semiometrics is a speciality which is designed to bridge the gap between the qualitative and quantitative approaches of market analysis. It provides a means of explaining behavioural and attitudinal differences by reference to differential...
Catalogue: ESOMAR Congress 1989
Author: Emeric Deutsch
Company: KANTAR TNS Malaysia
September 1, 1989
Research papers
The market research function in companies in the nineties (French)
Opening speech from Jean-Louis Laborie at the 42nd ESOMAR Congress.
Catalogue: ESOMAR Congress 1989
Author: Jean-Louis Laborie
September 1, 1989
Research papers
Milking old data for all it's worth, or sensitivity panels as a way of reaching manageable conclusions
By 1986 liquid milk sales in the United Kingdom were declining at the rate of about 1% p.a. Within this slowly shrinking market, several structural changes were taking place including the growth in popularity of lower fat milks and an increasing...
Catalogue: ESOMAR Congress 1989
Author: Norman Mould
September 1, 1989
Research papers
New techniques in product development using quantitative socio-cultural mapping and qualitative typology research to identify Sspecific target groups
The Scangroup, the Swedish Meat Marketing Association, dominates the Swedish meat market. Strategic discussions based on Monitor research identified socio- cultural segments for a new convenience food concept. The marketing strategy based on these...
Catalogue: ESOMAR Congress 1989
Authors: Ingrid Berg, Bo Gunnefur, Christina Grenabo
Company: KANTAR TNS Malaysia
September 1, 1989
Research papers
High-technology growth and impact on marketing research
This paper describes marketing research information technology systems, their impact on the more traditional methodologies and techniques, and presents new research into user applications, both current and anticipated. A brief history of technology...
Catalogue: ESOMAR Congress 1989
Authors: Robert C. Blattberg, Laurence N. Gold
September 1, 1989
Research papers
Market research and its implications at Dagens Nyheter
Dagens Nyheter is the largest morning newspaper in Sweden. The mission of the Marketing Research section is to provide valuable market information for all departments in the company and for advertiser media decisions. A substantial amount of effort...
Catalogue: ESOMAR Congress 1989
Author: Leif Widman
September 1, 1989
Research papers
