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Research papers

The third generation of qualitative research

Qualitative research has become not only a tool for determining the elements capable of orienting marketing action, but a good way, thanks to the existence of a read-write memory, of following the evolution of data from one study to the next. Today,...

Catalogue: ESOMAR Congress 1989
Author: Georges Guelfand
September 1, 1989
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Citation

Guelfand, G. (1989a, September 01). The third generation of qualitative research. ANA - ESOMAR. Retrieved February 17, 2026, from


https://ana.esomar.org/documents/the-third-generation-of-qualitative-research


Research papers

Small is beautiful, but difficult

In this paper it is argued that the solution to the problem of how to conduct effective research for small businesses lies not just in improved techniques, but also in redefining the market researcher’s role. It is argued that market research...

Catalogue: ESOMAR Congress 1989
Author: David Smith
Company: DVL Smith Ltd
September 1, 1989
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Citation

Smith, D. (1989a, September 01). Small is beautiful, but difficult. ANA - ESOMAR. Retrieved February 17, 2026, from


https://ana.esomar.org/documents/small-is-beautiful-but-difficult


Research papers

The Nielsen consumer single source approach

Many people are talking about Single Source, most of the time without giving a precise definition of what have to be understood under this concept. The aim of this paper is an attempt to clarify the question in trying to make a distinction between...

Catalogue: ESOMAR Congress 1989
Authors: Bruno Colin, Alain Pioche
Company: Nielsen
September 1, 1989
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Citation

Colin and Pioche (1989a, September 01). The Nielsen consumer single source approach . ANA - ESOMAR. Retrieved February 17, 2026, from


https://ana.esomar.org/documents/the-nielsen-consumer-single-source-approach-


Research papers

Can research agencies meet the requirements of their clients with regard to "Europe 1992"?

During the last year, the "Common Market of Europe 1992" had been the topic which has concerned politicians, managers and many other circles. For those who were meant to be very much interested in this subject, numerous talks, seminars and similar...

Catalogue: ESOMAR Congress 1989
Author: Rudolf Leibiger
Company: GfK
September 1, 1989
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Citation

Leibiger, R. (1989a, September 01). Can research agencies meet the requirements of their clients with regard to "Europe 1992"?. ANA - ESOMAR. Retrieved February 17, 2026, from


https://ana.esomar.org/documents/can-research-agencies-meet-the-requirements-of-their-clients-with-regard-to-europe-1992-


Research papers

Data management for conceptual design research

Generally speaking, the findings of market-research projects are compiled as tables or are presented verbally in the form of charts. However, this type of report is not always appropriate for certain occupational categories such as designers for...

Catalogue: ESOMAR Congress 1989
Authors: Claus Merbold, Gert Autz
Company: SINUS Markt- und Sozialforschung GmbH
September 1, 1989
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Citation

Merbold and Autz (1989a, September 01). Data management for conceptual design research. ANA - ESOMAR. Retrieved February 17, 2026, from


https://ana.esomar.org/documents/data-management-for-conceptual-design-research


Research papers

Cinderella finds her glass slipper

Outside the USA, market research industries throughout the world, including Europe, are characterised by institutes with vertically integrated structures: that is. Data Resources, (data collection; data processing; typing, graphics, printing), is...

Catalogue: ESOMAR Congress 1989
Authors: David Cahn, Peter Kochenthal
September 1, 1989
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Citation

Cahn and Kochenthal (1989a, September 01). Cinderella finds her glass slipper. ANA - ESOMAR. Retrieved February 17, 2026, from


https://ana.esomar.org/documents/cinderella-finds-her-glass-slipper


Research papers

Data management for conceptual design research (German)

Generally speaking, the findings of market-research projects are compiled as tables or are presented verbally in the form of charts. However, this type of report is not always appropriate for certain occupational categories such as designers for...

Catalogue: ESOMAR Congress 1989
Authors: Claus Merbold, Gert Autz
Company: SINUS Markt- und Sozialforschung GmbH
September 1, 1989
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Citation

Merbold and Autz (1989a, September 01). Data management for conceptual design research (German). ANA - ESOMAR. Retrieved February 17, 2026, from


https://ana.esomar.org/documents/data-management-for-conceptual-design-research-german-


Research papers

How to optimize product characteristics using computerized investigation techniques

The purpose of this paper is to illustrate the optimization of the mix for a consumer product in relation to its competitive frame. The paper is divided into different steps that utilize a concrete case to exemplify how the opportunity provided by...

Catalogue: ESOMAR Congress 1989
Authors: Fausto Falcone, Leonardo Jaconelli
Company: Burke, Inc.
September 1, 1989
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Citation

Falcone and Jaconelli (1989a, September 01). How to optimize product characteristics using computerized investigation techniques. ANA - ESOMAR. Retrieved February 17, 2026, from


https://ana.esomar.org/documents/how-to-optimize-product-characteristics-using-computerized-investigation-techniques


Research papers

The market research function in companies in the nineties

Opening speech from Jean-Louis Laborie at the 42nd ESOMAR Congress.

Catalogue: ESOMAR Congress 1989
Author: Jean-Louis Laborie
September 1, 1989
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Citation

Laborie, J. (1989a, September 01). The market research function in companies in the nineties. ANA - ESOMAR. Retrieved February 17, 2026, from


https://ana.esomar.org/documents/the-market-research-function-in-companies-in-the-nineties