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Research papers

Market research as an accelerating factor in the transforming of the Yugoslav economic enterprises into market economies

It is our aim to illustrate the goals of market investigations, seen from the viewpoint of possibilities for encouraging the continuous development of the Yugoslav economy.

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: T. Karpati
September 1, 1972
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Citation

Karpati, T. (1972a, September 01). Market research as an accelerating factor in the transforming of the Yugoslav economic enterprises into market economies. ANA - ESOMAR. Retrieved February 07, 2023, from


https://ana.esomar.org/documents/market-research-as-an-accelerating-factor-in-the-transforming-of-the-yugoslav-economic-enterprises-into-market-economies


Research reports

Qualitative research on GII potential advertising approaches

The general objectives of this research were to evaluatemen's responses to three approaches for the televisionlaunch of GII. About this collection:Peter Cooper (1936-2010) was co-founder of Cooper Research & Marketing, later CRAM...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 8, 1972
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Citation

, C. (1972a, July 08). Qualitative research on GII potential advertising approaches. ANA - ESOMAR. Retrieved February 07, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-gii-potential-advertising-approaches


Research reports

ICC/ESOMAR international code of marketing and social research practice

This Code sets out the basic principles which must guide the actions of those who carry outor use marketing research. Individuals and organizations that subscribe to it must follow notjust the letter but also the spirit of these rules.

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
September 1, 1995
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Citation

B.V., E. (1995a, September 01). ICC/ESOMAR international code of marketing and social research practice. ANA - ESOMAR. Retrieved February 07, 2023, from


https://ana.esomar.org/documents/icc-esomar-international-code-of-marketing-and-social-research-practice


Research reports

Qualitative research on Snuggles tv advertising demonstrations

The primary objective of this research was to exploremothers' reactions to five alternative Demonstrationsequences as integral parts of a launch commercial forSnugglers. About this collection:Peter Cooper (1936-2010) was co-founder of Cooper...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 13, 1973
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Citation

, C. (1973a, August 13). Qualitative research on Snuggles tv advertising demonstrations. ANA - ESOMAR. Retrieved February 07, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-snuggles-tv-advertising-demonstrations


Research reports

Qualitative research on Parker pens

It is planned to use the pre-Christmas 1972 commercialfor the Parker Flighter De Luxe ball pen for pre-Christmasadvertising in 1973. The communication objectives ofthe commercial were to elicit the response.About this collection:Peter Cooper...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 3, 1973
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Citation

, C. (1973a, September 03). Qualitative research on Parker pens. ANA - ESOMAR. Retrieved February 07, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-parker-pens


Research reports

Qualitative research on attitudes to setting lotions

The objectives of the research reported here were toexamine attitudes to setting lotions in order to assistin the development of advertising objectives for theproduct. A series of concepts were examined in the researchto highlight possible areas of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 8, 1973
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Citation

, C. (1973a, March 08). Qualitative research on attitudes to setting lotions. ANA - ESOMAR. Retrieved February 07, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-attitudes-to-setting-lotions


Research reports

Qualitative research on Smarties Egg Heads

Rowntree Mackintosh has produced a product consisting of ahollow chocolate egg containing Smarties. The object of thisresearch was to examine consumer reactions to the productpresented as 'Smarties Egg Heads'About this collection:Peter Cooper...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 13, 1973
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Citation

, C. (1973a, June 13). Qualitative research on Smarties Egg Heads. ANA - ESOMAR. Retrieved February 07, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-smarties-egg-heads


Research papers

The fourth dimension and research

In 1970 the chairman of a large multinational company introduced the theme of the fourth dimension at the company's annual shareholders' meeting. He said that traditionally the company has recognised three responsibilities to customers, shareholders...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Authors: G. K. Morris, Robert M. Worcester
September 1, 1972
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Citation

Morris and Worcester (1972a, September 01). The fourth dimension and research. ANA - ESOMAR. Retrieved February 07, 2023, from


https://ana.esomar.org/documents/the-fourth-dimension-and-research


Research reports

Qualitative research on Sweet Home development

Earlier market positioning research by CRAM on StrongholdAerosol Spray Disinfectant indicated that a particularaspect of Sweet Home, i.e. the soft furnishings use appearedto be a viable positioning for the product in its...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1974
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Citation

, C. (1974a, December 01). Qualitative research on Sweet Home development. ANA - ESOMAR. Retrieved February 07, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-sweet-home-development