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Research reports

Leisure and recreation in Merseyside

This research was commissioned by MPC and AssociatesLtd., to explore leisure activities and needs in threeareas of Liverpool as background information for aproposal to build a pavilion recreation center in Knowsley.About this collection:Peter Cooper...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 2, 1973
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Citation

, C. (1973a, May 02). Leisure and recreation in Merseyside. ANA - ESOMAR. Retrieved March 25, 2023, from


https://ana.esomar.org/documents/leisure-and-recreation-in-merseyside


Research reports

Qualitative research on Beecham powders and Beecham powders plus hot lemon commercials

The general objectives of this research were to provideguidelines for the development of Beecham Powders andBeecham Powders and Hot Lemon advertising. Two commercialswere used as stimuli: A Beecham Powders commercial (Girl)and e Beecham Powders and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 11, 1972
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Citation

, C. (1972a, April 11). Qualitative research on Beecham powders and Beecham powders plus hot lemon commercials. ANA - ESOMAR. Retrieved March 25, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-beecham-powders-and-beecham-powders-plus-hot-lemon-commercials


Research papers

Methods of brand image research

The second major application of brand, image study, to which the rest of this talk is devoted that of diagnosis of the brand situation in the market. Nobody is ever satisfied with their brand there is always room for improvement. What is the...

Catalogue: ESOMAR Conference 1960
Author: N. J. Squirrell
June 15, 1960
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Citation

Squirrell, N. J. (1960a, June 15). Methods of brand image research. ANA - ESOMAR. Retrieved March 25, 2023, from


https://ana.esomar.org/documents/methods-of-brand-image-research


Research reports

Further analysis of data collected from young people & children

The broad objectives of this further analysis were toexamine the effects of socio-economic class and sex onsome of the findings presented in 'Attitudes of YoungPeople towards Electricity'.About this collection:Peter Cooper (1936-2010) was co-founder...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 12, 1972
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Citation

, C. (1972a, August 12). Further analysis of data collected from young people & children. ANA - ESOMAR. Retrieved March 25, 2023, from


https://ana.esomar.org/documents/further-analysis-of-data-collected-from-young-people-children


Research reports

Qualitative research on Milo advertising

Mile is a malted milk drink which has a very small shareof the malted milk market. The brand has not had muchadvertising support recently, but an attempt is now beingmade to consider support for the brand. To explore possibilities, 3...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 8, 1972
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Citation

, C. (1972a, December 08). Qualitative research on Milo advertising. ANA - ESOMAR. Retrieved March 25, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-milo-advertising


Research reports

Report on qualitative research on Silvikrin advertising

It is planned to relaunch Silvikrin shampoo andhairspray in January 1973 on a conditioning platformas new Silvik reconditioning shampoo and hairspray.It is also planned to establish a common Silvikrinhaircare range identity. The objectives of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 3, 1973
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Citation

, C. (1973a, December 03). Report on qualitative research on Silvikrin advertising. ANA - ESOMAR. Retrieved March 25, 2023, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-silvikrin-advertising


Research reports

Qualitative research on Cadets advertising

Consideration is being given to a new campaign for Cadets.The campaign as planned was to reinforce brand loyalty amongregular and occasional smokers of Cadets, communicatingthe smoking qualities as a satisfying but not strongcigarette and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 3, 1972
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Citation

, C. (1972a, October 03). Qualitative research on Cadets advertising. ANA - ESOMAR. Retrieved March 25, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-cadets-advertising


Research reports

Operation clipper

H.P. Sauce Ltd. is considering developing a rangeof individual milk-based desserts packed in 5oz. ring-pull'lined' cans, similar to those produced by Del Monte and ontest market in the U.K. but probably with different flavorsand different fruit...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 9, 1972
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Citation

, C. (1972a, September 09). Operation clipper. ANA - ESOMAR. Retrieved March 25, 2023, from


https://ana.esomar.org/documents/operation-clipper


Research reports

Qualitative research on creamed mushrooms line extensions

Five possible new line extensions for creamed mushrooms havebeen developed. The research was required to obtain data on the initial consumer reactionto these new products/concepts.  About this collection:Peter Cooper (1936-2010) was...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 13, 1972
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Citation

, C. (1972a, September 13). Qualitative research on creamed mushrooms line extensions. ANA - ESOMAR. Retrieved March 25, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-creamed-mushrooms-line-extensions