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Videos
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Citation

Anantachai and Subunruk (2024a, November 21). Marketing with meaning for Sustainable Growth. ANA - ESOMAR. Retrieved October 25, 2025, from


https://ana.esomar.org/documents/marketing-with-meaning-for-sustainable-growth


Videos

Breaking Barriers

Join us in a collaborative session to explore companies? challenges when implementing sustainable practices. Together, we?ll uncover shared obstacles, exchange ideas, and connect the dots between sustainability goals and actionable steps. This...

Catalogue: Asia Pacific 2024
Author:
Company: ESOMAR
November 21, 2024
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Citation

(2024a, November 21). Breaking Barriers. ANA - ESOMAR. Retrieved October 25, 2025, from


https://ana.esomar.org/documents/breaking-barriers


Videos

CEO Panel

Join this interactive panel discussion for insights on the unique challenges of operating in this diverse region and the strategic importance of having a presence for global growth. Learn from industry leaders about navigating cultural, regulatory,...

Catalogue: Asia Pacific 2024
Author:
November 21, 2024
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Citation

(2024a, November 21). CEO Panel. ANA - ESOMAR. Retrieved October 25, 2025, from


https://ana.esomar.org/documents/ceo-panel


Videos

ESOMAR 20 Questions

ESOMAR 20 Questions provides a framework to guide ethical and transparent use of AI in market research. It helps buyers understand AI services, focusing on data privacy, accountability, and responsible AI practices, ensuring informed decision-making...

Catalogue: Asia Pacific 2024
Author:
Company: ESOMAR
November 21, 2024
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Citation

(2024a, November 21). ESOMAR 20 Questions. ANA - ESOMAR. Retrieved October 25, 2025, from


https://ana.esomar.org/documents/esomar-20-questions


Videos

Women In Research (WIRe) Panel

Join us for a dynamic discussion on the transformative impact of AI across our industry, with a focus on its effects on women, the challenges and opportunities it brings, and the critical upskilling needed for everyone to stay ahead. This session...

Catalogue: Asia Pacific 2024
Author:
November 21, 2024
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Citation

(2024a, November 21). Women In Research (WIRe) Panel. ANA - ESOMAR. Retrieved October 25, 2025, from


https://ana.esomar.org/documents/women-in-research-wire-panel


Research papers

The New Era of Innovation

Generative artificial intelligence (GenAI) is transforming nearly every industry, and new product development is no exception. From creating more realistic consumer personas (Smith & Johnson, 2020), to analysing vast amounts of data and to...

Catalogue: Asia Pacific 2024
Authors: Nikolai Reynolds, Jiongming Mu
Company: IPSOS
November 19, 2024
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Citation

Reynolds and Mu (2024a, November 19). The New Era of Innovation. ANA - ESOMAR. Retrieved October 25, 2025, from


https://ana.esomar.org/documents/the-new-era-of-innovation


Videos

Staying Ahead with Tomorrow's Human Insight

In the dynamic and fast-evolving oral care landscape of APAC, where innovation is continuously driven by advancements in AI and synthetic data, the future of product development hinges on a deep, continuous connection with consumers. In a world...

Catalogue: Asia Pacific 2024
Authors: Jessica Xu, Daniel Teixeira
November 19, 2024
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Citation

Xu and Teixeira (2024a, November 19). Staying Ahead with Tomorrow's Human Insight . ANA - ESOMAR. Retrieved October 25, 2025, from


https://ana.esomar.org/documents/staying-ahead-with-tomorrow-s-human-insight--12691


Research papers

Is There Bang for Half the Cost? Exploring the Utility of Multilingual Qualitative AI Moderation

Clever Kevin is MDIs cape-wearing Koala who is also an AI qualitative moderator. Clever Kevin aims to make qualitative research more attainable for a broader range of projects, bringing rich qualitative insights into more business decisions, by...

Catalogue: Asia Pacific 2024
Authors: Fiona Buchanan, Imran Khan
Companies: Kellogg Company (Kellanova), MDI
November 19, 2024
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Citation

Buchanan and Khan (2024a, November 19). Is There Bang for Half the Cost? Exploring the Utility of Multilingual Qualitative AI Moderation. ANA - ESOMAR. Retrieved October 25, 2025, from


https://ana.esomar.org/documents/is-there-bang-for-half-the-cost-exploring-the-utility-of-multilingual-qualitative-ai-moderation


Research papers

Decoding the Thing and I with AI

What makes one minty toothpaste stand out from the other?Is it just the fact that it cleans your teeth? Far from it. Function is but one dimension of the product experience that differentiates one product from the other. Consumers are not interested...

Catalogue: Asia Pacific 2024
Authors: Ansie Collier, Katherine Mendoza
Companies: MMR Research Worldwide, Haleon
November 19, 2024
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Citation

Collier and Mendoza (2024a, November 19). Decoding the Thing and I with AI. ANA - ESOMAR. Retrieved October 25, 2025, from


https://ana.esomar.org/documents/decoding-the-thing-and-i-with-ai